FREE is GOOD... But there is something BETTER

Everybody knows that FREE is GOOD.
What everybody SHOULD know? FREE OPTICS are BETTER "Coming together is a beginning, staying together is progress, and working together is success." – Henry Ford There's nothing quite like a great partnership to make things happen. POF is an Arizona-based, multiple award-winning leader in the firearms industry. Their new "Revolution" .308 rifle cleaned up in 2018 with many of the top awards in the industry.

Veteran-owned Riton optics is emerging as a new leader in the optics world offering the best value in optics today at every price point. They are also based in Arizona. Riton Optics is teaming up with Patriot Ordnance Factory (POF-USA) to provide FREE OPTICS to qualifying customers. The consumer mail-in rebate program is available to anyone that purchases a new POF-USA P308 rifle, P308 pistol, or P6.5 rifle from a dealer between June 1st and July 31st 2018.

Qualifying customers can choose from three different optics, including the RT-R Mod 3 RMD ($285.99 value), RT-S Mod 3 1-4x24 ($279.99 value), or RT-S Mod 3 6-24x50 ($369.99 value). They can also receive a special offer for discounted rings or mounts.

Visit This Link: https://goo.gl/tzpQtm for details.

This may Be the Best Episode Yet of “The Real Man Show.”…

Of course, I might be a little biased there. 

Check out how we display some sick skills at distance thanks to the coaching and instruction of ex Seal Sniper and Shark Tank-Famous "Bottle Breacher" Corporation founder Elijah Crane. 

I've been a rifle hunter for over three decades and have written about them for almost two. I learned and improved my shooting more in those two hours with two hours spent on the range with a Seal Sniper than I have in the last few years. 

Thanks to Kyle Reyes for the invite and for being someone we could all make fun of for the day, Mike Monaco for the cool .50 caliber rifle, rifle rest (yes- I meant to say it like that - that's the only way we could utilize the .50 at the range we were on), and client Brady Speth and his AWESOME Riton Optics to add to the fun. 

It's rare to have this much, ahem, "talent" in the same place at the same time!

Thanks, The Silent Partner Marketing, Monaco Ford, Bottle Breacher and Riton Optics for a great day!

#LongRangeShooting

#marketing

#television

#optics

Who is "Ace" Luciano? 

That depends on whom you ask. His mother would tell you that his name is "Jerry," like his father. 

Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge that seems to be everywhere and knows everyone. 

Ask someone in the “corporate world” and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades-regardless of the industry…but there is so much more. 

Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Marketing Expert. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..."

As in, "You know... THAT GUY...." 

Ace's passion for youth mentoring has led directly to the introduction of THOUSANDS of new hunters and shooters to the sport.

When it comes to business, Ace is all business. He is a recipient of numerous sales and performance awards, has advised and improved on sales processes for numerous multimillion to multibillion dollar corporations, writes and speaks with an authoritative yet upbeat and entertaining style, and still is able to make time to be a dedicated husband and proud father of four fantastic kids. To learn more about or to reach Ace, visit: www.AceLuciano.com

DICK'S Expelled from NSSF, Continues to make Anti-Gun Decisions and Policies...

Dick's sporting goods goes farther toward being "anti-gun," is expelled from the NSSF 

One has to wonder what is on the mind of Dick's executives and officers.
At a time when they are experiencing lower share prices, lower sales, and a trying economy for "Brick-And-Mortar" businesses in the retail space.

Now, their actions have drawn the ire of the National Shooting Sports Foundation- the main trade organization for the firearms business.

What Dick's seems to be forgetting is that MANY of their patrons that own and buy guns also buy sporting equipment, shoes, apparel, fishing gear and other products that they sell.

Below is a quote from a recent NRA/ILA Bulletin.

"This industry pressure on Dick’s comes at a sensitive time for the company. Its shares took a steep 6.3% dive in March, amid what analysts described as a “downbeat outlook.” Indeed, its own CEO Edward Stack admitted his new investment in gun control “is not going to be positive from a traffic standpoint and a sales standpoint.”

How that assessment squares with his own obligations to the company and its shareholders is unclear. Profits, after all, are where the rubber meets the road in any business enterprise.

What is becoming increasingly clear, however, is that Dick’s has inserted itself into a tight spot from which it might not emerge unscathed, if it manages to survive at all. Its business with Second Amendment supporters in particular may well grind to a halt.

Should that happen, Dick’s will have no one to blame but itself, and especially Mr. Stack. Dick’s example should serve as a warning for other businesses in the firearm sector that would hope to find common cause with activists who are seeking nothing so much as to put gun sellers out of business for good."

Not all gun owners are NRA members, but most gun owners believe in the right to keep and bear arms and that right includes the right to own effective, semi-automatic weapons like AR-15's and other, similar platforms that differ only cosmetically from their sporting and hunting brethren.

You can read the entire article HERE.

What are your thoughts on Dick's latest decision?
Feel free to post your comments in the area below.

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Who is Ace Luciano? 
That depends on whom you ask. 
Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge that seems to be everywhere and knows everyone. 
Ask someone in the “corporate world” and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades-regardless of the industry…but there is so much more. 
Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Marketing Expert. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..."

Ace's passion for youth mentoring has led directly to the introduction of THOUSANDS of new hunters and shooters to the sport.

When it comes to business, Ace is all business. He is a recipient of numerous sales and performance awards, has advised and improved on sales processes for numerous multimillion to multibillion dollar corporations, writes and speaks with an authoritative yet upbeat and entertaining style, and still is able to make time to be a dedicated husband and proud father of four fantastic kids. To learn more about or to reach Ace, visit: www.AceLuciano.com

Riton Optics Announces Unwavering Support of the 2nd Amendment, National Rifle Association

Riton Optics Supports the National Rifle Association and ALL organizations that defend the 2nd Amendment

Riton Optics is a veteran-owned company based in Tucson, AZ.
They make some top quality optics with an awesome "Lifetime Replacement" guarantee and have been taking the Optics industry by storm.

Many folks are now aware that Yeti Coolers made a major Misstep this past week by engaging in a social media "battle" with the NRA.

As gun owners, we all need to stick together and support the National Rifle Association and the companies that support it.

 Riton is certainly one of those companies.

See their release below:

Riton Optics Announces Unwavering Support of the 2nd Amendment, All That Support It.
For Immediate Release
Tucson, AZ
April 25, 2018

Riton Optics, a company founded by a U.S. Law Enforcement and Military Veteran, wants their
customer base to know that they fully support the 2nd Amendment and any organizations that
fight to secure that right. A statement from Brady Speth, CEO for Riton Optics:
“Yes, Riton is a company that makes firearm accessories and it would be logical for our
company to support gun rights. However, the more critical understanding is that we have an
unwavering belief in the 2nd Amendment. It goes beyond being a part of our business; it is
woven into the core of who we are as individuals.”

Riton Official Statement:
Riton Optics firmly believes in the right of every American to keep and bear arms and the 2nd Amendment’s protection of that right.
Additionally, we fully support organizations that share those beliefs
and work to secure those core, constitutional rights, including, but
not limited to, the National Rifle Association.
In keeping with this belief, Riton Optics will be donating a portion of every sale from their website to the National Rifle Association at the upcoming Annual Meeting in Dallas, TX, May 4th, 5th, and 6th. 

As a USA home-grown optics company founded by Law Enforcement and Military veterans RITON takes their commitment to quality and service seriously. Their passion for shooting and the outdoors and those who enjoy it translates into everything they do. From their unlimited lifetime warranty on every product they make, to their high quality control and their dedicated, supportive service staff, RITON puts the customer first. Give them a call, send them an email or find them on the range or at one of their nationwide dealers.

For more information on Riton and Riton Optics, Visit www.RitonOptics.com.

YETI DROPS NRA DUE TO "RECENT EVENTS?!?"

YETI DROPS NRA DUE TO "RECENT EVENTS"

So, after much digging and many calls and messages, I am given the following regarding the Yeti/NRA debacle.

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts. While Yeti can choose to run from the NRA, they can’t run from the facts. Whether this is due to the recent cancellation of their IPO from their NYC owners is a question only they can answer.”

Note:
Numerous attempts made to contact Yeti were directed to their PR person, who would only furnish their previously quoted response.

Now, there is a new response and consequence to Yeti from Fletchers Outdoors in Alabama:

“We at Fletchers Outdoors have pressed Yeti for statements and answers since early Monday morning. In an email Monday addressed to Yeti managers, NRA Foundation, National Shooting Sports Foundation executives, Fletchers buy group executives and local press Andalusia Star News Michele Cox Gerlach and WAAO Blaine Wilson, written by M Anthony King. Yeti, in damage control mode, called M Anthony King ahead of their released statement Monday afternoon. King told them their statement did not explain their actions and lacked substance. The NRA has rebuked the Yeti statement today.
Fletchers Outdoors has asked their buying group to revoke their vendor agreement with Yeti, an estimated $150 million value in some 500 locations in the US and Canada.
We have frozen all orders with Yeti and will reject any shipments in transit. We will replace them with a firearm friendly cooler manufacturer. Our current inventory of Yeti products will be flushed  through the store, by sales method or any other method necessary.
Additionally, and for the record we will continue to sell all legal firearms and ammunition to our customers. We will not destroy any firearms. Furthermore we will not do business with any company,  entity or person that diminishes the 2nd Ammendment rights of the American people.

Best Regards & Merica”

AK

One must ask why companies with such a broad base of hunters and shooters would distance themselves from the NRA, the oldest civil rights organization in the US.

America’s hunters, shooters and gun owners are extremely loyal to their base and to companies that they perceive are “on their side.”
As was the case last year with Under Armour, when companies feel they are “too big to fail” and can do no wrong to their supporters, they are in for a rude awakening.

Chalk this one up to another win for America’s 2nd Amendment supporters.

Clear Skies and ClearGlass With RITON Optics at 3-Gun Championship, AZGFD Outdoor Expo

RITON Optics Offers Open Invite- Will Attend Superstition Mountain Mystery 3-Gun, Arizona Game and Fish Outdoor Expo March 23-25.

For Immediate Release

March 21, 2018

Tucson, AZ

RITON Optics, the only current police and military veteran-owned optics company in the U.S. and one of the fastest growing companies in the outdoor space will sponsor and be in attendance at TWO of the Southwest’s largest events for shooters- The Superstition Mountain Mystery 3-Gun Challenge and the Arizona Game and Fish Outdoor Expo. 

RITON Optics at Superstition Mountain Mystery 3 Gun Competition

Riton is participating in the 23rd Annual Superstition Mountain Mystery 3-Gun match. From March 23rd through the 25th , shooters from all over the United States will gather at the Rio Salado Sportsman’s Club in Mesa, Arizona to showcase their talents. This event is one of the most “in-demand” for serious competitors, as the shooter spaces are awarded through a “lottery” process that fills up and sells out within the first 30-60 minutes of opening. 

In addition to attending as an exhibitor, Riton Optics is also a Match “Mystery” Sponsor and a Match Contributor for the event- contributing products from their red dot and tactical rifle scope lines. 

The company has also secured the spot as the optics sole supplier for the Pistol Caliber Carbine (PCC) side matches with Quarter Circle 10 and KE Arms both running the Mod 3 Riton Micro Dot.

Join Riton Optics at the Arizona Game and Fish Outdoor Expo- Optics Available for Purchase

It will be clear skies and clear glass with Riton Optics displaying their full line of optics at the Arizona Game and Fish Outdoor Expo this weekend, March 24 th and 25 th at the Ben Avery Shooting Range. The Expo draws over 47,000 people to the area to view the latest products and services in the outdoor market. 

With interactive displays and product demonstrations, the show is a great place for families, hunters, shooters, and anyone who enjoys the outdoors.

Riton will be right in the middle of the excitement partnering with a local dealer, TrueShot Gun Club in their mobile store. Stop by the TrueShot mobile store to check out the Riton Optics product line, talk to a Riton representative or make your first Riton purchase!

You can "Try and Buy" RITON optics at the AZGFD Outdoor Expo

The RITON Warranty: 

So what IS a warranty? Do you have to register?  Jump through hoops? Find a receipt you threw away walking out of the range?

Not at Riton. RITON wants to be your trusted optics friends, both at purchase, on the range and if something goes wrong. They are confident in the quality of their optics, and they couldn’t stand by them like this if they weren’t. 

But sometimes… stuff happens.

So…

If, at any time, your RITON product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.

Not “repair..” REPLACE. 

RITON Every Time. 

Born in the heart of the Wild West, RITON Optics offers the highest quality optics at the most competitive prices matched with incredible customer service.

They are dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, RITON has created an unrivaled line of optics that deliver on performance and value.

From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

Visit them at www.RITONoptics.com

Riton Optics Announces Calley Carpenter as the Director of Marketing. 

Tucson, AZ 2-28-2018

In the face of it's unprecedented growth in the already crowded optics marketplace, Riton Optics has been scouring the industry in search of key personnel to build their team. With a focus on values, outdoors and support for first responders and military personnel, Riton found the perfect fit with their new Director of Marketing addition, Calley Carpenter.

As a young child Calley was introduced to shooting through the NRA youth shooting programs where she shot competitively for several years. Her love for the outdoors extended to hunting, hiking, camping and archery as she grew older. “Some of the greatest memories that I have with my dad are of us hunting together. Those are memories that I will never forget.”

RITON is a new player in the marketplace. 

In addition to growing up as an outdoorswoman and an avid 2A supporter, Calley came from a long line of family owned businesses that supported first responder and military personnel through the manufacture of firearms and defense articles. Calley stated that it was important to transition to a business that operates with the highest set of values and support for service personnel because of her unrelenting passion for those who serve.  As the wife to a local police officer, she also knows all too well the joys and pains of being an LE wife. “I am so proud of my husband and those that serve with him. "I am excited to be a part of a team that so strongly believes in supporting law enforcement.”

Beyond a great fit in personality and values, Calley also brings to the team a wide breadth of experience and knowledge. Having worked in the 2A industry as the General Manager and Director of Operations for Abrams Airborne Manufacturing, Inc. and VLTOR Weapon Systems, Calley also held the primary responsibility for marketing for the family of businesses, including Milkor USA, Inc., SkyRider Coffee Shop and Tucson Aeroservice Center. In addition, she has acted as a consultant for other companies in the areas of sales, marketing and event planning. Calley holds a Bachelor’s degree in Communications, as well as her dual Master’s degree in Business Administration and Leadership.

When asked about her new position and what customers can expect to see, Calley responded with the following:

"Riton is already a great organization. From their amazing customer service to their lifetime, “no questions asked” warranty, they are providing people with superior products at a competitive price. Most importantly, they are there for the customer; not just to get the sale but as support after the purchase. Going forward we will just be expanding on this foundation. Our marketing efforts will be focused on EARNING your business and your trust. We want to get to know you and let you get to know the Riton team."

Riton is thrilled to have Calley as a new addition to the team, and they are confident that she will be bringing new tools to enhance the customer experience.

We encourage you to contact the Riton team at 855-39-RITON or visit their website at www.ritonoptics.com.