Riton Optics Announces the BIGGEST Thanksgiving Weekend Sale In the Optics Industry, Win Your Riton Contest

Riton Optics Announces the BIGGEST Thanksgiving Weekend Sale In the Optics Industry, Win Your Riton Contest

Tucson, Arizona optics company Riton Optics announces the biggest sale they’ve ever had for this holiday season- a BUY ONE, GET ONE deal on every riflescope and red dot in stock. Yes, you read that correctly: buy any Riton Riflescope or Red Dot and get another Riflescope or Red Dot for FREE!!! Whether you are outfitting your hunting rifle and tactical rifle or getting one for yourself and giving one as a gift, you do not want to miss this limited time offer!

CLICK HERE FOR MORE INFORMATION ABOUT RITON'S HOLIDAY BOGO SALE

Not Black Friday Only

This deal is so good that Riton didn’t want to offer it for just one day. The sale will begin on Thanksgiving, Thursday, November 22nd and it will run through the close of the day on Cyber Monday, November 26th.

The “Win Your Riton” Contest

In addition to the season’s best offer, every person that makes a purchase during Riton’s “Buy One, Get One” sale will be entered into a random drawing for a single prize. The winner will have their credit refunded and will receive their entire order for FREE! 

Why would Riton provide such a great deal on optics that are already the best value in the industry?

Riton’s Buy One, Get One sale and Win Your Riton contest is their way of saying "thank you” to all of the customers who have made this the biggest year in Riton’s history. Riton has grown exponentially and feel they would not have had the success they have without their diehard supporters.  

Brady Speth, Riton’s Veteran Founder and CEO, said that the idea for the sale and contest was developed when discussing a way to show appreciation and give supporters an opportunity to get more products in their hands. According to Speth:

“We are rooted in the belief that a person’s hard-earned dollar should buy quality and the best service. As parents and providers, we also understand that those dollars must cover many life essential items. This holiday season we wanted to give our supporters an opportunity to get more optics in their hands or simply give them a chance to get to know us and our products better. This was our way of doing that and saying thank you for all your support.” 

You can visit the Riton website or CLICK HERE FOR MORE INFORMATION ABOUT RITON'S HOLIDAY BOGO SALE

Promotion Terms and Conditions:
Exclusions apply. Promotion applies only to Riton Red Dots and Riflescopes purchased at full MSRP at ritonoptics.com. Binoculars and accessories are excluded. Offer only applies to eligible in-stock items. Limit of 10 purchased optics per customer. Promotion cannot be combined with any other promotion or discounts. Limited time offer from Thursday, November 22, 2018 through Monday, November 26, 2018. Shipping and handling fee of $14.99 will be added to all Riflescope & Red Dot orders during this promotion. Contest winner will be announced and refunded within 7 business days of the promotion closing date. 

Public Relations Services by Ace Public Relations
If you would like your business to be placed in front of the right audience to gain exposure and the sales that come with it, CLICK HERE for more information. 

Riton Optics Announces NEW Long Range Rifle Scope in 4-32x With First Focal Plane Reticle

Riton Optics Announces a NEW, High Magnification RifleScope:
 The Mod 7 4-32x56mm IRFFP

The Riton Mod-7 4-32x56 IRFFP 

11-2-2018
Tucson, AZ
For Immediate Release

Tucson-based Riton Optics has enhanced their positioning among long range and tactical shooters with the addition of a 4-32x56 illuminated reticle rifle scope. The story of Riton’s new optic begins not in the marketing or the development department, but, rather, “in the field” with Riton’s dealers and customers.

Riton’s product line was developed out of practical application and is rooted in the principle that any hard-working man or woman should be able to buy quality optics at an affordable price.

In the initial phases of product development at Riton, the focus was on the “basics,” including optics designed specifically for the AR-15 platform and high quality products for hunting and tactical applications. Over the past few years as the product has flowed into the market, the feedback received has been resoundingly positive with people touting the clarity of the optics, the company story, and the service provided by the company.

Riton firmly believes in continual evolution of the product line, most commonly through the input and comments from their customers, fellow hunters and shooters. Originally these inputs led Riton to the creation of a higher power, First Focal Plane riflescope. Riton delivered with their Mod 5 6-24x50IR FFP with a First Focal Plane, illuminated reticle at a jaw-dropping price of $599.00.

Over the past year, Riton has, once again, been listening intently to the voice of the customer.
The requests have been coming in for a riflescope with a greater magnification range, zero stop turrets and a “Christmas tree” style reticle that was both illuminated and First Focal Plane.

According to Brady Speth, Founder and CEO, “The challenge of this optic was putting all these amazing features into one optic and control costs to still provide it at a price point that beats all of the competition and is clearly, by Riton’s mission, the best value in the industry.” 

Riton delivered this week with the announcement of the Riton Mod 7 4-32x56IR FFP. This optic incorporates many of the customer requests in a robust design to conquer the most challenging applications.  



The Mod 7 4-32x56IR FFP features:
 

• 32x power 
• First Focal Plane 
• Riton Illuminated Precision Shooting Reticle
• Riton Tactical Zero Stop Turrets
• Riton HD/ED Glass
• Riton Rugged Construction
• Riton Performance Coating 

And remarkably, the Mod 7 4-32x56IR FFP with all these features comes in at an MSRP of $1469.99.

Riton’s technical expert, who is also a certified long-range instructor and has personally shot over a mile with his Riton scopes was quoted saying the following:

 “With the quality and features this scope has, it would retail at almost $3000 if it had any other company’s name on it. The difference is that this is a Riton Optic and we believe in providing high quality, high performance optics at the industry’s best value.”

Whether you are a hunter, hobby shooter, Precision Rifle Shooter, or .22 caliber competitor, Riton’s new Mod 7 4-32x56IR FFP is sure to be a last stop optic for you.

Click Here to learn more about Riton Optics
Born in the heart of the Wild West, Riton Optics offers the highest quality optics at the most competitive prices matched with incredible customer service.
They are dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, Riton has created an unrivaled line of optics that deliver on performance and value.
From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

The RITON Warranty:
So what IS a warranty? Do I have to register?  Jump through hoops? Find a receipt I threw away walking out of the range? Not at Riton. RITON wants to be your trusted optics friends, both at purchase, on the range and if something goes wrong. They are confident in the quality of their optics, and they couldn’t stand by them like this if they weren’t. 

But sometimes… stuff happens.
So…
If, at any time, your RITON product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.
Not “repair..” REPLACE.

RITON Optics. See the Difference. 

Public Relations Services offered by Ace Public Relations, a division of BGA Enterprises, LLC. Want your business in front of the right outdoor and firearms audience? CLICK HERE FOR MORE INFO

Honor Defense LLC® and Riton Optics® are pleased to announce an auction of a custom engraved firearm and a Riton Scope to benefit the Federal Law Enforcement Officers Association (FLEOA®).

“Honor Defense is privileged to support the Federal Law Enforcement Officers Association. Our pistol designs were guided by input from law enforcement and we fully support law enforcement and their families. We also appreciate Chestatee Firearms customizing the pistol as well”.  said Gary Ramey, President of Honor Defense.

Calley Carpenter, Director of Marketing for Riton added: “Riton is a home-grown optics company founded by Law Enforcement and Military Veterans. We are pleased to support law enforcement and their families through FLEOA. This is a great package of the best scope and pistol for law enforcement”.

The auction will start on 8/26 and run end on 9/9 at 10:00pm.

CLICK HERE TO ENTER

Proceeds will benefit Federal Law Enforcement Officers Association (FLEOA®). FLEOA® is the largest nonpartisan, nonprofit professional association, exclusively representing federal law enforcement officers. FLEOA® represents more than 25,000 federal law enforcement officers from over 65 different agencies

For information about these organizations, visit them at:

Riton Optics: www.ritonoptics.com

FLEOA: https://www.fleoa.org/

Chestatee Firearms, visit: http://chestateefirearms.net/

Honor Defense: https://honordefense.com/

About Riton Optics
As a USA home-grown optics company founded by Law Enforcement and Military veterans, Riton takes their commitment to their customers seriously. Their absolute passion for shooting and the outdoors and those who enjoy it is visible in everything they do. From their unlimited lifetime warranty on every product they make, to their highest quality control and their dedicated support and service staff, Riton puts their customers FIRST. Give them a call, send an email or find them on the range and they promise to always give and do their best to serve you. 

About Honor Defense

Honor Defense is the premier all-American firearm company. The designs were guided by LE, military and civilian Instructors. Utilizing only USA partners, every firearm is assembled by Veterans. Independent tests prove Honor Defense is more accurate than the Glock G43 or S&W Shield. All pistols are modular with a stainless-steel chassis, ambidextrous controls and have a Lifetime Warranty

FREE is GOOD... But there is something BETTER

Everybody knows that FREE is GOOD.
What everybody SHOULD know? FREE OPTICS are BETTER "Coming together is a beginning, staying together is progress, and working together is success." – Henry Ford There's nothing quite like a great partnership to make things happen. POF is an Arizona-based, multiple award-winning leader in the firearms industry. Their new "Revolution" .308 rifle cleaned up in 2018 with many of the top awards in the industry.

Veteran-owned Riton optics is emerging as a new leader in the optics world offering the best value in optics today at every price point. They are also based in Arizona. Riton Optics is teaming up with Patriot Ordnance Factory (POF-USA) to provide FREE OPTICS to qualifying customers. The consumer mail-in rebate program is available to anyone that purchases a new POF-USA P308 rifle, P308 pistol, or P6.5 rifle from a dealer between June 1st and July 31st 2018.

Qualifying customers can choose from three different optics, including the RT-R Mod 3 RMD ($285.99 value), RT-S Mod 3 1-4x24 ($279.99 value), or RT-S Mod 3 6-24x50 ($369.99 value). They can also receive a special offer for discounted rings or mounts.

Visit This Link: https://goo.gl/tzpQtm for details.

This may Be the Best Episode Yet of “The Real Man Show.”…

Of course, I might be a little biased there. 

Check out how we display some sick skills at distance thanks to the coaching and instruction of ex Seal Sniper and Shark Tank-Famous "Bottle Breacher" Corporation founder Elijah Crane. 

I've been a rifle hunter for over three decades and have written about them for almost two. I learned and improved my shooting more in those two hours with two hours spent on the range with a Seal Sniper than I have in the last few years. 

Thanks to Kyle Reyes for the invite and for being someone we could all make fun of for the day, Mike Monaco for the cool .50 caliber rifle, rifle rest (yes- I meant to say it like that - that's the only way we could utilize the .50 at the range we were on), and client Brady Speth and his AWESOME Riton Optics to add to the fun. 

It's rare to have this much, ahem, "talent" in the same place at the same time!

Thanks, The Silent Partner Marketing, Monaco Ford, Bottle Breacher and Riton Optics for a great day!

#LongRangeShooting

#marketing

#television

#optics

Who is "Ace" Luciano? 

That depends on whom you ask. His mother would tell you that his name is "Jerry," like his father. 

Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge that seems to be everywhere and knows everyone. 

Ask someone in the “corporate world” and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades-regardless of the industry…but there is so much more. 

Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Marketing Expert. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..."

As in, "You know... THAT GUY...." 

Ace's passion for youth mentoring has led directly to the introduction of THOUSANDS of new hunters and shooters to the sport.

When it comes to business, Ace is all business. He is a recipient of numerous sales and performance awards, has advised and improved on sales processes for numerous multimillion to multibillion dollar corporations, writes and speaks with an authoritative yet upbeat and entertaining style, and still is able to make time to be a dedicated husband and proud father of four fantastic kids. To learn more about or to reach Ace, visit: www.AceLuciano.com

DICK'S Expelled from NSSF, Continues to make Anti-Gun Decisions and Policies...

Dick's sporting goods goes farther toward being "anti-gun," is expelled from the NSSF 

One has to wonder what is on the mind of Dick's executives and officers.
At a time when they are experiencing lower share prices, lower sales, and a trying economy for "Brick-And-Mortar" businesses in the retail space.

Now, their actions have drawn the ire of the National Shooting Sports Foundation- the main trade organization for the firearms business.

What Dick's seems to be forgetting is that MANY of their patrons that own and buy guns also buy sporting equipment, shoes, apparel, fishing gear and other products that they sell.

Below is a quote from a recent NRA/ILA Bulletin.

"This industry pressure on Dick’s comes at a sensitive time for the company. Its shares took a steep 6.3% dive in March, amid what analysts described as a “downbeat outlook.” Indeed, its own CEO Edward Stack admitted his new investment in gun control “is not going to be positive from a traffic standpoint and a sales standpoint.”

How that assessment squares with his own obligations to the company and its shareholders is unclear. Profits, after all, are where the rubber meets the road in any business enterprise.

What is becoming increasingly clear, however, is that Dick’s has inserted itself into a tight spot from which it might not emerge unscathed, if it manages to survive at all. Its business with Second Amendment supporters in particular may well grind to a halt.

Should that happen, Dick’s will have no one to blame but itself, and especially Mr. Stack. Dick’s example should serve as a warning for other businesses in the firearm sector that would hope to find common cause with activists who are seeking nothing so much as to put gun sellers out of business for good."

Not all gun owners are NRA members, but most gun owners believe in the right to keep and bear arms and that right includes the right to own effective, semi-automatic weapons like AR-15's and other, similar platforms that differ only cosmetically from their sporting and hunting brethren.

You can read the entire article HERE.

What are your thoughts on Dick's latest decision?
Feel free to post your comments in the area below.

----------------------------------------------------------------------------------

Who is Ace Luciano? 
That depends on whom you ask. 
Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge that seems to be everywhere and knows everyone. 
Ask someone in the “corporate world” and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades-regardless of the industry…but there is so much more. 
Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Marketing Expert. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..."

Ace's passion for youth mentoring has led directly to the introduction of THOUSANDS of new hunters and shooters to the sport.

When it comes to business, Ace is all business. He is a recipient of numerous sales and performance awards, has advised and improved on sales processes for numerous multimillion to multibillion dollar corporations, writes and speaks with an authoritative yet upbeat and entertaining style, and still is able to make time to be a dedicated husband and proud father of four fantastic kids. To learn more about or to reach Ace, visit: www.AceLuciano.com

Riton Optics Announces Unwavering Support of the 2nd Amendment, National Rifle Association

Riton Optics Supports the National Rifle Association and ALL organizations that defend the 2nd Amendment

Riton Optics is a veteran-owned company based in Tucson, AZ.
They make some top quality optics with an awesome "Lifetime Replacement" guarantee and have been taking the Optics industry by storm.

Many folks are now aware that Yeti Coolers made a major Misstep this past week by engaging in a social media "battle" with the NRA.

As gun owners, we all need to stick together and support the National Rifle Association and the companies that support it.

 Riton is certainly one of those companies.

See their release below:

Riton Optics Announces Unwavering Support of the 2nd Amendment, All That Support It.
For Immediate Release
Tucson, AZ
April 25, 2018

Riton Optics, a company founded by a U.S. Law Enforcement and Military Veteran, wants their
customer base to know that they fully support the 2nd Amendment and any organizations that
fight to secure that right. A statement from Brady Speth, CEO for Riton Optics:
“Yes, Riton is a company that makes firearm accessories and it would be logical for our
company to support gun rights. However, the more critical understanding is that we have an
unwavering belief in the 2nd Amendment. It goes beyond being a part of our business; it is
woven into the core of who we are as individuals.”

Riton Official Statement:
Riton Optics firmly believes in the right of every American to keep and bear arms and the 2nd Amendment’s protection of that right.
Additionally, we fully support organizations that share those beliefs
and work to secure those core, constitutional rights, including, but
not limited to, the National Rifle Association.
In keeping with this belief, Riton Optics will be donating a portion of every sale from their website to the National Rifle Association at the upcoming Annual Meeting in Dallas, TX, May 4th, 5th, and 6th. 

As a USA home-grown optics company founded by Law Enforcement and Military veterans RITON takes their commitment to quality and service seriously. Their passion for shooting and the outdoors and those who enjoy it translates into everything they do. From their unlimited lifetime warranty on every product they make, to their high quality control and their dedicated, supportive service staff, RITON puts the customer first. Give them a call, send them an email or find them on the range or at one of their nationwide dealers.

For more information on Riton and Riton Optics, Visit www.RitonOptics.com.

YETI DROPS NRA DUE TO "RECENT EVENTS?!?"

YETI DROPS NRA DUE TO "RECENT EVENTS"

So, after much digging and many calls and messages, I am given the following regarding the Yeti/NRA debacle.

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts. While Yeti can choose to run from the NRA, they can’t run from the facts. Whether this is due to the recent cancellation of their IPO from their NYC owners is a question only they can answer.”

Note:
Numerous attempts made to contact Yeti were directed to their PR person, who would only furnish their previously quoted response.

Now, there is a new response and consequence to Yeti from Fletchers Outdoors in Alabama:

“We at Fletchers Outdoors have pressed Yeti for statements and answers since early Monday morning. In an email Monday addressed to Yeti managers, NRA Foundation, National Shooting Sports Foundation executives, Fletchers buy group executives and local press Andalusia Star News Michele Cox Gerlach and WAAO Blaine Wilson, written by M Anthony King. Yeti, in damage control mode, called M Anthony King ahead of their released statement Monday afternoon. King told them their statement did not explain their actions and lacked substance. The NRA has rebuked the Yeti statement today.
Fletchers Outdoors has asked their buying group to revoke their vendor agreement with Yeti, an estimated $150 million value in some 500 locations in the US and Canada.
We have frozen all orders with Yeti and will reject any shipments in transit. We will replace them with a firearm friendly cooler manufacturer. Our current inventory of Yeti products will be flushed  through the store, by sales method or any other method necessary.
Additionally, and for the record we will continue to sell all legal firearms and ammunition to our customers. We will not destroy any firearms. Furthermore we will not do business with any company,  entity or person that diminishes the 2nd Ammendment rights of the American people.

Best Regards & Merica”

AK

One must ask why companies with such a broad base of hunters and shooters would distance themselves from the NRA, the oldest civil rights organization in the US.

America’s hunters, shooters and gun owners are extremely loyal to their base and to companies that they perceive are “on their side.”
As was the case last year with Under Armour, when companies feel they are “too big to fail” and can do no wrong to their supporters, they are in for a rude awakening.

Chalk this one up to another win for America’s 2nd Amendment supporters.

Clear Skies and ClearGlass With RITON Optics at 3-Gun Championship, AZGFD Outdoor Expo

RITON Optics Offers Open Invite- Will Attend Superstition Mountain Mystery 3-Gun, Arizona Game and Fish Outdoor Expo March 23-25.

For Immediate Release

March 21, 2018

Tucson, AZ

RITON Optics, the only current police and military veteran-owned optics company in the U.S. and one of the fastest growing companies in the outdoor space will sponsor and be in attendance at TWO of the Southwest’s largest events for shooters- The Superstition Mountain Mystery 3-Gun Challenge and the Arizona Game and Fish Outdoor Expo. 

RITON Optics at Superstition Mountain Mystery 3 Gun Competition

Riton is participating in the 23rd Annual Superstition Mountain Mystery 3-Gun match. From March 23rd through the 25th , shooters from all over the United States will gather at the Rio Salado Sportsman’s Club in Mesa, Arizona to showcase their talents. This event is one of the most “in-demand” for serious competitors, as the shooter spaces are awarded through a “lottery” process that fills up and sells out within the first 30-60 minutes of opening. 

In addition to attending as an exhibitor, Riton Optics is also a Match “Mystery” Sponsor and a Match Contributor for the event- contributing products from their red dot and tactical rifle scope lines. 

The company has also secured the spot as the optics sole supplier for the Pistol Caliber Carbine (PCC) side matches with Quarter Circle 10 and KE Arms both running the Mod 3 Riton Micro Dot.

Join Riton Optics at the Arizona Game and Fish Outdoor Expo- Optics Available for Purchase

It will be clear skies and clear glass with Riton Optics displaying their full line of optics at the Arizona Game and Fish Outdoor Expo this weekend, March 24 th and 25 th at the Ben Avery Shooting Range. The Expo draws over 47,000 people to the area to view the latest products and services in the outdoor market. 

With interactive displays and product demonstrations, the show is a great place for families, hunters, shooters, and anyone who enjoys the outdoors.

Riton will be right in the middle of the excitement partnering with a local dealer, TrueShot Gun Club in their mobile store. Stop by the TrueShot mobile store to check out the Riton Optics product line, talk to a Riton representative or make your first Riton purchase!

You can "Try and Buy" RITON optics at the AZGFD Outdoor Expo

The RITON Warranty: 

So what IS a warranty? Do you have to register?  Jump through hoops? Find a receipt you threw away walking out of the range?

Not at Riton. RITON wants to be your trusted optics friends, both at purchase, on the range and if something goes wrong. They are confident in the quality of their optics, and they couldn’t stand by them like this if they weren’t. 

But sometimes… stuff happens.

So…

If, at any time, your RITON product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.

Not “repair..” REPLACE. 

RITON Every Time. 

Born in the heart of the Wild West, RITON Optics offers the highest quality optics at the most competitive prices matched with incredible customer service.

They are dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, RITON has created an unrivaled line of optics that deliver on performance and value.

From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

Visit them at www.RITONoptics.com

Riton Optics Announces Calley Carpenter as the Director of Marketing. 

Tucson, AZ 2-28-2018

In the face of it's unprecedented growth in the already crowded optics marketplace, Riton Optics has been scouring the industry in search of key personnel to build their team. With a focus on values, outdoors and support for first responders and military personnel, Riton found the perfect fit with their new Director of Marketing addition, Calley Carpenter.

As a young child Calley was introduced to shooting through the NRA youth shooting programs where she shot competitively for several years. Her love for the outdoors extended to hunting, hiking, camping and archery as she grew older. “Some of the greatest memories that I have with my dad are of us hunting together. Those are memories that I will never forget.”

RITON is a new player in the marketplace. 

In addition to growing up as an outdoorswoman and an avid 2A supporter, Calley came from a long line of family owned businesses that supported first responder and military personnel through the manufacture of firearms and defense articles. Calley stated that it was important to transition to a business that operates with the highest set of values and support for service personnel because of her unrelenting passion for those who serve.  As the wife to a local police officer, she also knows all too well the joys and pains of being an LE wife. “I am so proud of my husband and those that serve with him. "I am excited to be a part of a team that so strongly believes in supporting law enforcement.”

Beyond a great fit in personality and values, Calley also brings to the team a wide breadth of experience and knowledge. Having worked in the 2A industry as the General Manager and Director of Operations for Abrams Airborne Manufacturing, Inc. and VLTOR Weapon Systems, Calley also held the primary responsibility for marketing for the family of businesses, including Milkor USA, Inc., SkyRider Coffee Shop and Tucson Aeroservice Center. In addition, she has acted as a consultant for other companies in the areas of sales, marketing and event planning. Calley holds a Bachelor’s degree in Communications, as well as her dual Master’s degree in Business Administration and Leadership.

When asked about her new position and what customers can expect to see, Calley responded with the following:

"Riton is already a great organization. From their amazing customer service to their lifetime, “no questions asked” warranty, they are providing people with superior products at a competitive price. Most importantly, they are there for the customer; not just to get the sale but as support after the purchase. Going forward we will just be expanding on this foundation. Our marketing efforts will be focused on EARNING your business and your trust. We want to get to know you and let you get to know the Riton team."

Riton is thrilled to have Calley as a new addition to the team, and they are confident that she will be bringing new tools to enhance the customer experience.

We encourage you to contact the Riton team at 855-39-RITON or visit their website at www.ritonoptics.com.

Why You as a Firearm Owner, Should Never Shop at Dick's Again

Why Dick’s Has Lost Gun Owner’s Support

I have only written a few of articles like this in my entire life.

 I also feel that it is a shame that I must do so.
My most recent came after under armour chose to abandon hunters and legal hunting by taking the side of anti-hunters against lawful hunting practices.
 This article now comes after Dicks sporting goods comes out against the Second Amendment and states that not only will they not sell what they incorrectly categorized as "assault style" weapons (a false and misleading name), but they will no longer carry any "high capacity”(open to “interpretation”) magazines,  and will no longer sell firearms to anybody under the age of 21.

 Dicks, like under armour and their foolish decision to abandon a large number of their base, has every right to do these things as they are a private business entity and dictate what they can and will sell in their stores.
 That doesn't mean that I have to buy anything from them ever again – nor does it mean that I have to accept what they are doing as right and not spread the word to my entire network and all gun owners in the country that what Dicks has actually done is leap over a very large "line in the sand."

 Many people against the Second Amendment use excuses to violate people’s rights.
The way you determine a violation is easy.
There is a very effective litmus test to determine whether something passes constitutional muster. That test is to apply that regulation or restriction against any other constitutional right and see if it would be OK to do so.

For example, would it be OK to require "training" or to require a "license" in order to vote?

Would it be OK if we made someone pass a background test in order to freely practice their own religion?

 What about banning just "certain parts" of religion? Like, what if we said Christianity was OK, but the practice of the Muslim religion or the Jewish religion was not… Would that be OK?
Would that be a violation of someone's rights?

Why is it that we are OK with such blatant violations  of another constitutional right?

 The answer is very simple… Many people in the general public have been "conditioned" by false, misleading, and leading fake news and fake journalism - up to and including the most recent re-categorization of a firearm as a "full semi automatic."
There are those in power that wish to see all of us in this country under their “rule.”
They speak of “fair” and “equitable” and what is right and just for “the majority.”
…But that isn’t what our country and constitution is about.
We are and have always been about the rights of the INDIVIDUAL over those of the MAJORITY.
Equal OPPORTUNITY- not equal OUTCOMES.

This book solves a lot of today's gun violence problems

 A much more effective solution to the problem of school shootings is to use the principles found in the book "Guns the Right Way" – the definitive guide to introducing youth and children to firearms (and, not coincidentally, written by YOURS TRULY) – and  to take seriously things like bullying, isolated individuals, and people that have been reported to the police and the FBI on numerous occasions that have been ignored - and should be ignored no longer. To learn more about kids, guns and Ace, you can visit my website. Want a copy of the book?  You can order it on Amazon or HERE.

 I urge each and every one of you that owns a firearm  and believes that the Second Amendment is a God-given right to that shall not be infringed to do several things starting TODAY:

1.  Share and like this post, and others like it, throughout your social networks to demonstrate the unity and numbers we truly have.
2. JOIN THE NRA.   There is one organization that has constantly and consistently been the protector of Second Amendment rights in the United States – it also happens to be the oldest and largest civil rights organization in the entire world. It is the National Rifle Association, and if you aren't a member and own a gun, then shame on you.
3.  Write letters. Write a letter to your congressman. Your members of the Senate. Write a letter to the president. Write a letter to the mayor of the largest city in your area. Write letters to the editors of your local and regional newspapers. Take the time to write two paragraphs. You can then address the same letter to multiple people.
4.  Support the people that support you and your beliefs, and withdraw your support as well as pontificate against supporting those that don't.
Under Armour  Learned the hard way that people that hunt also buy things like baseball, soccer, football, and hockey equipment. They buy running shoes and athletic apparel. Now they just don't buy any of it from under armor. With their profits down almost 80% year-over-year, it's not a coincidence that their downfall coincided with their  Choice to support anti-hunters.

 We are all in this together and, now, more than ever, are in the fight of our lives to maintain our rights and our way of life.
 Don't let a group of politicians that believe they "know what's best for you" as well as large numbers of feeble minded, easily lead individuals that simply scream loudly to decide your fate.

Who is Jerry "Ace" Luciano? 
That depends on whom you ask. 
Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge. 
Ask someone in the corporate world and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades. 
Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..." To learn more bout Ace, visit www.aceluciano.com. 

Dear Outdoor Companies - Your "Agency" May Be Costing You a LOT of Money...

Dear shooting, hunting and outdoor related companies… Your marketing agency may be costing you money. 

Lots of it. 

 Dear agencies that operate in the shooting hunting and outdoor industry… You are losing a ton of money for you and your clients… 

 You know, just when I think I can't be more surprised about something, something happens that brings me another paradigm shift. 

 

We are several weeks out from the annual Shooting, Hunting and Outdoor Trade show (the SHOT Show)  where I personally met with hundreds of people representing numerous businesses, agencies, manufacturers, and other related professionals. 

 Many people know that I work as a freelance marketing consultant, but what many are not aware of is that I regularly refer clients to marketing agencies and am often referred to an agency by a prospective client. 

 Last year those referrals from me were worth somewhere in the $200,000-$300,000 range. 

 I don't know about you, but to me that's a fair amount of money. 

 Imagine my surprise, then, when emails and messages to multiple agencies have not been returned despite numerous attempts to contact. 

 I also find that the "crossover" agencies ( The ones that are mainly in the "green" space but cross over to "hook and bullet") are often the biggest violators to this protocol.  

 Now, the particular agency in this example is not one of those types, and is one that I have known and that certainly knows me. 

 I never intentionally try and get anybody into trouble, but there comes a point where my due diligence in contacting you has been done. 

 I'll always do my best to never waste anyone's time- therefore, I expect the same in return. 

My last message to agencies that don't answer several contacts are similar to, "I reached out to you several times as a professional courtesy. If this is not the proper protocol, I can go back to dealing direct with XYZ company."

 Another huge mistake agencies make is being threatened by anyone or anything that comes to speak with their clients. 

In the few situations where I work as a marketing consultant with a company or I work with a private client, I owe it to them to perform due diligence on any opportunities they have to make money. I have a rule of thumb – I never, ever recommend to stop doing something that makes money or to not to do something that will make money. 

That is regardless of whether I another entity provides it. 

That's keeping my clients best interests always in mind. 

 

I recently, at the request of the client, sent some information to an agency regarding some newsletter and blog products that I represent.  I also copied the client so that he knew I had done as asked.  

Now, even I get ahead of myself sometimes and make errors – and in this case switched two numbers around- Page views, and unique viewers. (and in my defense, I was simply repeating what I was told over the phone but it is ultimately my responsibility.) 

 This marketing agency representative replied to me within 15 minutes with an email basically "calling me out" on my numbers – asking for validity because he couldn't find that kind of traffic and that the actual traffic was XXX… And he also copied the client. 

I guess we both know he considers me a threat, even though I'm not. 

Now, being in the marketing and advertising world, everybody knows that it is extremely simple to check the estimated traffic numbers on any website- therefore, we all use the actual numbers. The numbers for this product or actually quite impressive. 

 

I responded to this representative that he was correct, I had mixed the numbers, and that the portion that we were speaking of was "bonus" traffic, anyway, as we did not price nor calculate our cost per thousand based on the blogs. 

 I received no response to that message that day. 

Nor did I receive a response the next day. 

Or the day after that – or to the message I just sent today, one week later, to ask if something had perhaps happened to him. 

Now, it's obvious that this person is either 1. Threatened by me speaking with his client (and if that's the case, then he probably should be.) or, 2.  Doesn't like to make money.

You see, and I have no problem paying referral fees for people that bring me business. That's just smart business. 

 I have another situation that also sounds fairly ridiculous when it's brought into the open. I met a company that the try and Buy show prior to SHOT Show that wanted to set up a meeting with me  to discuss some of the content marketing options I have. 

 As a courtesy, I reached out to their agency via email with an introduction and let them know that I had met with one of their clients and that I wanted to get on the phone with them because I work with numerous agencies in referring them business. 

 I actually sent two emails – one to each founding partner of the company. 

 Three days later I made a phone call and left a message for each of them. 

 

Nothing but crickets since then. 

 In the meantime, there are potentially thousands of dollars waiting for them and their clients to just go and get because they simply want to pick up the phone or return a courteous message. 

I learned long ago from several different business mentors that simply picking up my phone, returning phone calls, and replying to emails even if I didn't think I needed what was offered for my or my client's business was an easy path to success. 

What do you think about the protocol of "response in kind?"

Do you always return phone calls and emails? 

 

Are you open to new ways for your clients to make money, even if it doesn't always benefit you directly? 

 I do, and I am, and it has always served me well. 

If You've Ever Wanted to Join An Optics Pro Staff, Now is the Time...

RITON Optics Opens Application Window For Pro Staff, Influencer Team Members

RITON Offers some of the highest Quality Optics at the BEST value in the industry

2-6-2018
Tucson AZ  USA

RITON Optics, A US Based, Military and Law-enforcement, Veteran-Owned Company, is seeking pro staff and influencer team members NATIONWIDE.
Interested Parties can learn about and apply at the RITON Optics Media Website. 

What does it mean to be a RITON "Pro Staff" member?

To RITON, it means you're a "member of the family"

The RITON team is a close-knit group. They know that whatever they do and wherever they go, their deeds and actions reflect upon not only the company, but each one of the employees and members of the pro team.

RITON Pro Staff Members need to be PASSIONATE about what they do.
They are MOTIVATED.
They are DRIVEN to design, build and sell what they truly believe to be the best optics on the planet.

If you want to join the RITON team, you need to believe that, too.

Who are the RITON Pro Staff?

They're shooters. Hunters. Outdoorsmen and Women. They are normal folks just like you. They are Moms, Dads, Brothers and Sisters. Some are first responders. Some are military and former military. They are writers and authors, hosts of YouTube channels and radio shows, "good-ole-boys" and girls and red-white-and-blue-blooded AMERICANS that believe we live in the greatest country on earth, are proud of our heroes in uniform and non, and believe that great optics don't have to cost an arm and a leg.

Most importantly, the RITON Pro Staff are the face of the company to dealers, customers, and to millions of people on television, radio, digital, and social media and need to be and perform at the highest level of professionalism.

If you want to join one of the best, fastest- growing companies in the optics space, click HERE to drop them a line and let them know WHY! 

What Will You Do When They Come for YOUR Social Media Account?

Ace's YouTube Monetization and Adsense accounts have been suspended- and nobody has or will give him an answer

We Live in a Society Where the People That Cry "fFREE SPEECH" the Loudest Are Often the Biggest Violators of "Free Speech." 

Imagine my surprise when one day, my "bank" for money earned on YouTube, my website and blog simply... VANISHED. 

No more ads, no more checks... and no explanation. 

That's how quickly it happens- and even with my vast network of connections and friends I could find not a single person at any of the companies that could give me any kind of answer. 

The closest I came was a guy with a very thick accent at google trying to SELL ME ADWORDS. 

Take a look at the video below. 

Ask yourself, "What will I do the day they cut me off?" 

I have heard dozens of stories of people's ad campaigns being cut, their adsense being shut off, and even their profiles being "suspended" or taken down. 

The most recent example? 

James Okeefe and Project Veritas's expose' of Twitter employees admitting to blatant censorship.

From "The Daily Caller":
Key takeaways from James O'Keefe's report:

• Steven Pierre, Twitter engineer explains “shadow banning,” says “it’s going to ban a way of talking”
• Former Twitter software engineer Abhinav Vadrevu on shadow banning: “they just think that no one is engaging with their content, when in reality, no one is seeing it”
• Former Twitter Content Review Agent Mo Norai explains banning process: “if it was a pro-Trump thing and I’m anti-Trump… I banned his whole account… it’s at your discretion”
• When asked if banning process was an unwritten rule, Norai adds “Very. A lot of unwritten rules… It was never written it was more said”
• Olinda Hassan, Policy Manager for Twitter Trust and Safety explains, “we’re trying to ‘down rank’… shitty people to not show up,” “we’re working [that] on right now”
• “Shadow banning” to be used to stealthily target political views- former Twitter engineer says, “that’s a thing”
• Censorship of certain political viewpoints to be automated via “machine learning” according to Twitter software engineer
• Parnay Singh, Twitter Direct Messaging Engineer, on machine learning algorithms, “you have like five thousand keywords to describe a redneck…” “the majority of it are for Republicans”

Media Attending SHOT SHOW to Receive Special Offer from RITON Optics

RITON Optics USA Invites All Media to SHOT SHOW and Industry Day at the Range 2018, Offers Media Special Gift. 

RITON Optics is the only Military and Law Enforcement Veteran-Owned Company in the US 

Jan 15, 2018 - Tucson, AZ
RITON Optics USA announces attendance at the 2018 Shooting, Hunting and Outdoor Trade Show and SHOT Industry Day at the Range in Las Vegas, NV.
SHOT Show Booth -  N366
All media that visit the booth will receive a special offer from RITON USA. 

Conveniently located just outside of the media room, RITON's booth marks the first time this Law Enforcement and Military Veteran-Owned company will display its new Mod 7 hunting and tactical riflescopes as well as the official release of their second generation of Mod3 and Mod5 scopes that add push/pull, zero-locking turrets to an already successful platform. For those participating in SHOT Industry Day at the Range, you can see RITON in the main booth display area as well as shoot some firearms with their optics already installed.

Mod 7 1-8x28IR-H  (Hunting)
This model was developed in consultation with noted big-game hunter and shooter Craig Boddington.  Boddington is one of today’s most respected outdoor journalists. He spent the past forty years exploring our natural world as a hunter and sharing his knowledge and experiences in dozens of books and through thousands of published articles and essays. He’s a decorated Marine, an award-winning author, and continues to be a leading voice for conservation and ethical hunting around the world.
RITON developed a short to medium-range hunting scope that can be used for any hunting situation - including dangerous game.  Their main objective was to create a well-balanced scope that could fit any caliber of weapon and provide quick acquisition targeting at a low magnification power but also have the ability for precise targeting at increased magnification levels.
The Mod7 1-8x28IR-H is a second focal plane scope with Riton's German #4 Mod 1 Illuminated reticle paired with HD/ED glass, an indestructible one-piece aircraft grade main tube and is backed by Riton's unlimited lifetime new replacement warranty.

Mod 7 1-8x28IR-T (Tactical)
The tactical model of the Mod 7 1-8 features the Riton Tactical Mod 1 Illuminated reticle in first focal plane. Because of the first focal plane reticle, this optic can be used on a true one power magnification similar to a "red dot" type sight - with both eyes open for quick target engagement while clearing rooms or during close-quarters combat.  Where this scope and the First Focal Plane reticle offers a distinct advantage is once you increase the magnification.
The ability to accurately engage targets and range estimate with the First Focal Plane reticle allows this scope to fit into every conceivable tactical situation.
-The Mod 7 1-8x28IR-T (Tactical Version) will also be included in the new SHOT Show New Product Showcase.

Specifications:
1x-8x magnification
28mm objective
34mm main tube
HD/ED glass
Argon purged and sealed
Fully-multicoated lenses
Locking illumination control
Capped zero-reset windage and elevation turrets
Unlimited Lifetime new replacement Warranty

RITON's Warranty:
If, at any time, your Riton product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.
Not "repair."
Replace.
There are no "warranty cards" or "online forms" or "receipts" necessary. Simply send your optic and contact information to RITON, and they'll send you another.