Riton Optics Announces NEW Long Range Rifle Scope in 4-32x With First Focal Plane Reticle

Riton Optics Announces a NEW, High Magnification RifleScope:
 The Mod 7 4-32x56mm IRFFP

The Riton Mod-7 4-32x56 IRFFP 

11-2-2018
Tucson, AZ
For Immediate Release

Tucson-based Riton Optics has enhanced their positioning among long range and tactical shooters with the addition of a 4-32x56 illuminated reticle rifle scope. The story of Riton’s new optic begins not in the marketing or the development department, but, rather, “in the field” with Riton’s dealers and customers.

Riton’s product line was developed out of practical application and is rooted in the principle that any hard-working man or woman should be able to buy quality optics at an affordable price.

In the initial phases of product development at Riton, the focus was on the “basics,” including optics designed specifically for the AR-15 platform and high quality products for hunting and tactical applications. Over the past few years as the product has flowed into the market, the feedback received has been resoundingly positive with people touting the clarity of the optics, the company story, and the service provided by the company.

Riton firmly believes in continual evolution of the product line, most commonly through the input and comments from their customers, fellow hunters and shooters. Originally these inputs led Riton to the creation of a higher power, First Focal Plane riflescope. Riton delivered with their Mod 5 6-24x50IR FFP with a First Focal Plane, illuminated reticle at a jaw-dropping price of $599.00.

Over the past year, Riton has, once again, been listening intently to the voice of the customer.
The requests have been coming in for a riflescope with a greater magnification range, zero stop turrets and a “Christmas tree” style reticle that was both illuminated and First Focal Plane.

According to Brady Speth, Founder and CEO, “The challenge of this optic was putting all these amazing features into one optic and control costs to still provide it at a price point that beats all of the competition and is clearly, by Riton’s mission, the best value in the industry.” 

Riton delivered this week with the announcement of the Riton Mod 7 4-32x56IR FFP. This optic incorporates many of the customer requests in a robust design to conquer the most challenging applications.  



The Mod 7 4-32x56IR FFP features:
 

• 32x power 
• First Focal Plane 
• Riton Illuminated Precision Shooting Reticle
• Riton Tactical Zero Stop Turrets
• Riton HD/ED Glass
• Riton Rugged Construction
• Riton Performance Coating 

And remarkably, the Mod 7 4-32x56IR FFP with all these features comes in at an MSRP of $1469.99.

Riton’s technical expert, who is also a certified long-range instructor and has personally shot over a mile with his Riton scopes was quoted saying the following:

 “With the quality and features this scope has, it would retail at almost $3000 if it had any other company’s name on it. The difference is that this is a Riton Optic and we believe in providing high quality, high performance optics at the industry’s best value.”

Whether you are a hunter, hobby shooter, Precision Rifle Shooter, or .22 caliber competitor, Riton’s new Mod 7 4-32x56IR FFP is sure to be a last stop optic for you.

Click Here to learn more about Riton Optics
Born in the heart of the Wild West, Riton Optics offers the highest quality optics at the most competitive prices matched with incredible customer service.
They are dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, Riton has created an unrivaled line of optics that deliver on performance and value.
From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

The RITON Warranty:
So what IS a warranty? Do I have to register?  Jump through hoops? Find a receipt I threw away walking out of the range? Not at Riton. RITON wants to be your trusted optics friends, both at purchase, on the range and if something goes wrong. They are confident in the quality of their optics, and they couldn’t stand by them like this if they weren’t. 

But sometimes… stuff happens.
So…
If, at any time, your RITON product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.
Not “repair..” REPLACE.

RITON Optics. See the Difference. 

Public Relations Services offered by Ace Public Relations, a division of BGA Enterprises, LLC. Want your business in front of the right outdoor and firearms audience? CLICK HERE FOR MORE INFO

Honor Defense LLC® and Riton Optics® are pleased to announce an auction of a custom engraved firearm and a Riton Scope to benefit the Federal Law Enforcement Officers Association (FLEOA®).

“Honor Defense is privileged to support the Federal Law Enforcement Officers Association. Our pistol designs were guided by input from law enforcement and we fully support law enforcement and their families. We also appreciate Chestatee Firearms customizing the pistol as well”.  said Gary Ramey, President of Honor Defense.

Calley Carpenter, Director of Marketing for Riton added: “Riton is a home-grown optics company founded by Law Enforcement and Military Veterans. We are pleased to support law enforcement and their families through FLEOA. This is a great package of the best scope and pistol for law enforcement”.

The auction will start on 8/26 and run end on 9/9 at 10:00pm.

CLICK HERE TO ENTER

Proceeds will benefit Federal Law Enforcement Officers Association (FLEOA®). FLEOA® is the largest nonpartisan, nonprofit professional association, exclusively representing federal law enforcement officers. FLEOA® represents more than 25,000 federal law enforcement officers from over 65 different agencies

For information about these organizations, visit them at:

Riton Optics: www.ritonoptics.com

FLEOA: https://www.fleoa.org/

Chestatee Firearms, visit: http://chestateefirearms.net/

Honor Defense: https://honordefense.com/

About Riton Optics
As a USA home-grown optics company founded by Law Enforcement and Military veterans, Riton takes their commitment to their customers seriously. Their absolute passion for shooting and the outdoors and those who enjoy it is visible in everything they do. From their unlimited lifetime warranty on every product they make, to their highest quality control and their dedicated support and service staff, Riton puts their customers FIRST. Give them a call, send an email or find them on the range and they promise to always give and do their best to serve you. 

About Honor Defense

Honor Defense is the premier all-American firearm company. The designs were guided by LE, military and civilian Instructors. Utilizing only USA partners, every firearm is assembled by Veterans. Independent tests prove Honor Defense is more accurate than the Glock G43 or S&W Shield. All pistols are modular with a stainless-steel chassis, ambidextrous controls and have a Lifetime Warranty

This may Be the Best Episode Yet of “The Real Man Show.”…

Of course, I might be a little biased there. 

Check out how we display some sick skills at distance thanks to the coaching and instruction of ex Seal Sniper and Shark Tank-Famous "Bottle Breacher" Corporation founder Elijah Crane. 

I've been a rifle hunter for over three decades and have written about them for almost two. I learned and improved my shooting more in those two hours with two hours spent on the range with a Seal Sniper than I have in the last few years. 

Thanks to Kyle Reyes for the invite and for being someone we could all make fun of for the day, Mike Monaco for the cool .50 caliber rifle, rifle rest (yes- I meant to say it like that - that's the only way we could utilize the .50 at the range we were on), and client Brady Speth and his AWESOME Riton Optics to add to the fun. 

It's rare to have this much, ahem, "talent" in the same place at the same time!

Thanks, The Silent Partner Marketing, Monaco Ford, Bottle Breacher and Riton Optics for a great day!

#LongRangeShooting

#marketing

#television

#optics

Who is "Ace" Luciano? 

That depends on whom you ask. His mother would tell you that his name is "Jerry," like his father. 

Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge that seems to be everywhere and knows everyone. 

Ask someone in the “corporate world” and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades-regardless of the industry…but there is so much more. 

Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Marketing Expert. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..."

As in, "You know... THAT GUY...." 

Ace's passion for youth mentoring has led directly to the introduction of THOUSANDS of new hunters and shooters to the sport.

When it comes to business, Ace is all business. He is a recipient of numerous sales and performance awards, has advised and improved on sales processes for numerous multimillion to multibillion dollar corporations, writes and speaks with an authoritative yet upbeat and entertaining style, and still is able to make time to be a dedicated husband and proud father of four fantastic kids. To learn more about or to reach Ace, visit: www.AceLuciano.com

DICK'S Expelled from NSSF, Continues to make Anti-Gun Decisions and Policies...

Dick's sporting goods goes farther toward being "anti-gun," is expelled from the NSSF 

One has to wonder what is on the mind of Dick's executives and officers.
At a time when they are experiencing lower share prices, lower sales, and a trying economy for "Brick-And-Mortar" businesses in the retail space.

Now, their actions have drawn the ire of the National Shooting Sports Foundation- the main trade organization for the firearms business.

What Dick's seems to be forgetting is that MANY of their patrons that own and buy guns also buy sporting equipment, shoes, apparel, fishing gear and other products that they sell.

Below is a quote from a recent NRA/ILA Bulletin.

"This industry pressure on Dick’s comes at a sensitive time for the company. Its shares took a steep 6.3% dive in March, amid what analysts described as a “downbeat outlook.” Indeed, its own CEO Edward Stack admitted his new investment in gun control “is not going to be positive from a traffic standpoint and a sales standpoint.”

How that assessment squares with his own obligations to the company and its shareholders is unclear. Profits, after all, are where the rubber meets the road in any business enterprise.

What is becoming increasingly clear, however, is that Dick’s has inserted itself into a tight spot from which it might not emerge unscathed, if it manages to survive at all. Its business with Second Amendment supporters in particular may well grind to a halt.

Should that happen, Dick’s will have no one to blame but itself, and especially Mr. Stack. Dick’s example should serve as a warning for other businesses in the firearm sector that would hope to find common cause with activists who are seeking nothing so much as to put gun sellers out of business for good."

Not all gun owners are NRA members, but most gun owners believe in the right to keep and bear arms and that right includes the right to own effective, semi-automatic weapons like AR-15's and other, similar platforms that differ only cosmetically from their sporting and hunting brethren.

You can read the entire article HERE.

What are your thoughts on Dick's latest decision?
Feel free to post your comments in the area below.

----------------------------------------------------------------------------------

Who is Ace Luciano? 
That depends on whom you ask. 
Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge that seems to be everywhere and knows everyone. 
Ask someone in the “corporate world” and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades-regardless of the industry…but there is so much more. 
Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Marketing Expert. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..."

Ace's passion for youth mentoring has led directly to the introduction of THOUSANDS of new hunters and shooters to the sport.

When it comes to business, Ace is all business. He is a recipient of numerous sales and performance awards, has advised and improved on sales processes for numerous multimillion to multibillion dollar corporations, writes and speaks with an authoritative yet upbeat and entertaining style, and still is able to make time to be a dedicated husband and proud father of four fantastic kids. To learn more about or to reach Ace, visit: www.AceLuciano.com

Riton Optics Announces Unwavering Support of the 2nd Amendment, National Rifle Association

Riton Optics Supports the National Rifle Association and ALL organizations that defend the 2nd Amendment

Riton Optics is a veteran-owned company based in Tucson, AZ.
They make some top quality optics with an awesome "Lifetime Replacement" guarantee and have been taking the Optics industry by storm.

Many folks are now aware that Yeti Coolers made a major Misstep this past week by engaging in a social media "battle" with the NRA.

As gun owners, we all need to stick together and support the National Rifle Association and the companies that support it.

 Riton is certainly one of those companies.

See their release below:

Riton Optics Announces Unwavering Support of the 2nd Amendment, All That Support It.
For Immediate Release
Tucson, AZ
April 25, 2018

Riton Optics, a company founded by a U.S. Law Enforcement and Military Veteran, wants their
customer base to know that they fully support the 2nd Amendment and any organizations that
fight to secure that right. A statement from Brady Speth, CEO for Riton Optics:
“Yes, Riton is a company that makes firearm accessories and it would be logical for our
company to support gun rights. However, the more critical understanding is that we have an
unwavering belief in the 2nd Amendment. It goes beyond being a part of our business; it is
woven into the core of who we are as individuals.”

Riton Official Statement:
Riton Optics firmly believes in the right of every American to keep and bear arms and the 2nd Amendment’s protection of that right.
Additionally, we fully support organizations that share those beliefs
and work to secure those core, constitutional rights, including, but
not limited to, the National Rifle Association.
In keeping with this belief, Riton Optics will be donating a portion of every sale from their website to the National Rifle Association at the upcoming Annual Meeting in Dallas, TX, May 4th, 5th, and 6th. 

As a USA home-grown optics company founded by Law Enforcement and Military veterans RITON takes their commitment to quality and service seriously. Their passion for shooting and the outdoors and those who enjoy it translates into everything they do. From their unlimited lifetime warranty on every product they make, to their high quality control and their dedicated, supportive service staff, RITON puts the customer first. Give them a call, send them an email or find them on the range or at one of their nationwide dealers.

For more information on Riton and Riton Optics, Visit www.RitonOptics.com.

YETI DROPS NRA DUE TO "RECENT EVENTS?!?"

YETI DROPS NRA DUE TO "RECENT EVENTS"

So, after much digging and many calls and messages, I am given the following regarding the Yeti/NRA debacle.

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts. While Yeti can choose to run from the NRA, they can’t run from the facts. Whether this is due to the recent cancellation of their IPO from their NYC owners is a question only they can answer.”

Note:
Numerous attempts made to contact Yeti were directed to their PR person, who would only furnish their previously quoted response.

Now, there is a new response and consequence to Yeti from Fletchers Outdoors in Alabama:

“We at Fletchers Outdoors have pressed Yeti for statements and answers since early Monday morning. In an email Monday addressed to Yeti managers, NRA Foundation, National Shooting Sports Foundation executives, Fletchers buy group executives and local press Andalusia Star News Michele Cox Gerlach and WAAO Blaine Wilson, written by M Anthony King. Yeti, in damage control mode, called M Anthony King ahead of their released statement Monday afternoon. King told them their statement did not explain their actions and lacked substance. The NRA has rebuked the Yeti statement today.
Fletchers Outdoors has asked their buying group to revoke their vendor agreement with Yeti, an estimated $150 million value in some 500 locations in the US and Canada.
We have frozen all orders with Yeti and will reject any shipments in transit. We will replace them with a firearm friendly cooler manufacturer. Our current inventory of Yeti products will be flushed  through the store, by sales method or any other method necessary.
Additionally, and for the record we will continue to sell all legal firearms and ammunition to our customers. We will not destroy any firearms. Furthermore we will not do business with any company,  entity or person that diminishes the 2nd Ammendment rights of the American people.

Best Regards & Merica”

AK

One must ask why companies with such a broad base of hunters and shooters would distance themselves from the NRA, the oldest civil rights organization in the US.

America’s hunters, shooters and gun owners are extremely loyal to their base and to companies that they perceive are “on their side.”
As was the case last year with Under Armour, when companies feel they are “too big to fail” and can do no wrong to their supporters, they are in for a rude awakening.

Chalk this one up to another win for America’s 2nd Amendment supporters.

Riton Optics Announces Calley Carpenter as the Director of Marketing. 

Tucson, AZ 2-28-2018

In the face of it's unprecedented growth in the already crowded optics marketplace, Riton Optics has been scouring the industry in search of key personnel to build their team. With a focus on values, outdoors and support for first responders and military personnel, Riton found the perfect fit with their new Director of Marketing addition, Calley Carpenter.

As a young child Calley was introduced to shooting through the NRA youth shooting programs where she shot competitively for several years. Her love for the outdoors extended to hunting, hiking, camping and archery as she grew older. “Some of the greatest memories that I have with my dad are of us hunting together. Those are memories that I will never forget.”

RITON is a new player in the marketplace. 

In addition to growing up as an outdoorswoman and an avid 2A supporter, Calley came from a long line of family owned businesses that supported first responder and military personnel through the manufacture of firearms and defense articles. Calley stated that it was important to transition to a business that operates with the highest set of values and support for service personnel because of her unrelenting passion for those who serve.  As the wife to a local police officer, she also knows all too well the joys and pains of being an LE wife. “I am so proud of my husband and those that serve with him. "I am excited to be a part of a team that so strongly believes in supporting law enforcement.”

Beyond a great fit in personality and values, Calley also brings to the team a wide breadth of experience and knowledge. Having worked in the 2A industry as the General Manager and Director of Operations for Abrams Airborne Manufacturing, Inc. and VLTOR Weapon Systems, Calley also held the primary responsibility for marketing for the family of businesses, including Milkor USA, Inc., SkyRider Coffee Shop and Tucson Aeroservice Center. In addition, she has acted as a consultant for other companies in the areas of sales, marketing and event planning. Calley holds a Bachelor’s degree in Communications, as well as her dual Master’s degree in Business Administration and Leadership.

When asked about her new position and what customers can expect to see, Calley responded with the following:

"Riton is already a great organization. From their amazing customer service to their lifetime, “no questions asked” warranty, they are providing people with superior products at a competitive price. Most importantly, they are there for the customer; not just to get the sale but as support after the purchase. Going forward we will just be expanding on this foundation. Our marketing efforts will be focused on EARNING your business and your trust. We want to get to know you and let you get to know the Riton team."

Riton is thrilled to have Calley as a new addition to the team, and they are confident that she will be bringing new tools to enhance the customer experience.

We encourage you to contact the Riton team at 855-39-RITON or visit their website at www.ritonoptics.com.

Why You as a Firearm Owner, Should Never Shop at Dick's Again

Why Dick’s Has Lost Gun Owner’s Support

I have only written a few of articles like this in my entire life.

 I also feel that it is a shame that I must do so.
My most recent came after under armour chose to abandon hunters and legal hunting by taking the side of anti-hunters against lawful hunting practices.
 This article now comes after Dicks sporting goods comes out against the Second Amendment and states that not only will they not sell what they incorrectly categorized as "assault style" weapons (a false and misleading name), but they will no longer carry any "high capacity”(open to “interpretation”) magazines,  and will no longer sell firearms to anybody under the age of 21.

 Dicks, like under armour and their foolish decision to abandon a large number of their base, has every right to do these things as they are a private business entity and dictate what they can and will sell in their stores.
 That doesn't mean that I have to buy anything from them ever again – nor does it mean that I have to accept what they are doing as right and not spread the word to my entire network and all gun owners in the country that what Dicks has actually done is leap over a very large "line in the sand."

 Many people against the Second Amendment use excuses to violate people’s rights.
The way you determine a violation is easy.
There is a very effective litmus test to determine whether something passes constitutional muster. That test is to apply that regulation or restriction against any other constitutional right and see if it would be OK to do so.

For example, would it be OK to require "training" or to require a "license" in order to vote?

Would it be OK if we made someone pass a background test in order to freely practice their own religion?

 What about banning just "certain parts" of religion? Like, what if we said Christianity was OK, but the practice of the Muslim religion or the Jewish religion was not… Would that be OK?
Would that be a violation of someone's rights?

Why is it that we are OK with such blatant violations  of another constitutional right?

 The answer is very simple… Many people in the general public have been "conditioned" by false, misleading, and leading fake news and fake journalism - up to and including the most recent re-categorization of a firearm as a "full semi automatic."
There are those in power that wish to see all of us in this country under their “rule.”
They speak of “fair” and “equitable” and what is right and just for “the majority.”
…But that isn’t what our country and constitution is about.
We are and have always been about the rights of the INDIVIDUAL over those of the MAJORITY.
Equal OPPORTUNITY- not equal OUTCOMES.

This book solves a lot of today's gun violence problems

 A much more effective solution to the problem of school shootings is to use the principles found in the book "Guns the Right Way" – the definitive guide to introducing youth and children to firearms (and, not coincidentally, written by YOURS TRULY) – and  to take seriously things like bullying, isolated individuals, and people that have been reported to the police and the FBI on numerous occasions that have been ignored - and should be ignored no longer. To learn more about kids, guns and Ace, you can visit my website. Want a copy of the book?  You can order it on Amazon or HERE.

 I urge each and every one of you that owns a firearm  and believes that the Second Amendment is a God-given right to that shall not be infringed to do several things starting TODAY:

1.  Share and like this post, and others like it, throughout your social networks to demonstrate the unity and numbers we truly have.
2. JOIN THE NRA.   There is one organization that has constantly and consistently been the protector of Second Amendment rights in the United States – it also happens to be the oldest and largest civil rights organization in the entire world. It is the National Rifle Association, and if you aren't a member and own a gun, then shame on you.
3.  Write letters. Write a letter to your congressman. Your members of the Senate. Write a letter to the president. Write a letter to the mayor of the largest city in your area. Write letters to the editors of your local and regional newspapers. Take the time to write two paragraphs. You can then address the same letter to multiple people.
4.  Support the people that support you and your beliefs, and withdraw your support as well as pontificate against supporting those that don't.
Under Armour  Learned the hard way that people that hunt also buy things like baseball, soccer, football, and hockey equipment. They buy running shoes and athletic apparel. Now they just don't buy any of it from under armor. With their profits down almost 80% year-over-year, it's not a coincidence that their downfall coincided with their  Choice to support anti-hunters.

 We are all in this together and, now, more than ever, are in the fight of our lives to maintain our rights and our way of life.
 Don't let a group of politicians that believe they "know what's best for you" as well as large numbers of feeble minded, easily lead individuals that simply scream loudly to decide your fate.

Who is Jerry "Ace" Luciano? 
That depends on whom you ask. 
Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge. 
Ask someone in the corporate world and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades. 
Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..." To learn more bout Ace, visit www.aceluciano.com. 

RITON USA Joins CBC Industries, K-Var, and Gun News and Reviews and Taylor Made Media for "BIG BANG Contest...

Tucson, AZ, Jan 12 – RITON Optics Sponsors “Big Bang” Contest. Riton Optics, along with several other shooting industry companies have partnered up with Taylor Made Media to sponsor their new Big Bang contest as Taylor Made Media launches two digital publications in to the industry.

“We are extremely excited to support the launch of the two new Taylor Made Media digital publications and very much look forward to working closely with them in the future” said Brady Speth, owner of Riton Optics, the only Veteran/LEO owned optics company in the United States.

Riton Optics (www.ritonoptics.com) will donate their RT-R Mod 3 (red dot optic) and 3x Magnifier towards the grand prize (a NEW CBC industries 3V1 rifle in 6.5 Grendel} as well as other merchandise for other prizes. A Grand Prize, 2^nd, 3^rd and 4^th prizes will be given out as well as additional prizes for the top 10 winners.

Enter the contest HERE.

The first release will be the Gun News and Reviews (www.gunnewsandreviews.com) which will supply all of the latest news from within the hunting, shooting and other outdoor industry areas, including political, comedy and a newsfeed to inform about new gear, products and other relevant information within the industry.

The second release will be K-Var  corporations website and newsletters (www.k-var.com), is an online marketplace to purchase firearms, parts and accessories direct to consumers. "The Armory,” K-Var’s Blog and “The Arsenal,” K-Var’s weekly newsletter, are another new source for great firearm industry info. 

Riton Optics, born in the heart of the Wild West, the company offers the highest quality optics at the most competitive prices matched with incredible customer service.

Riton Optics is dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, they have created an unrivaled line of optics that deliver on performance and value.

From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

Want MORE Business for your Outdoor, Firearm or Hunting related business? Visit BGA Enterprises at www.BGAEnterprises.com. 

Ace Luciano Is NOT a Black Rapper

Ace Luciano is not a black rapper. 

 He is also not an Italian soccer player, nor does he have the prefix "Yung"  before his name anywhere, in anything he does. 

 Well...that's not exactly true. 

If you search "Ace Luciano" in Google, You will find those people scattered throughout the first few pages here and there, but they likely aren't the ones you're looking for. 

 Those people also all go by the name "Ace Luciano."

 The biggest difference between them and the one you're actually looking for? 

 One is found everywhere in most searches with that name, while the others are sporadically found. 

(I actually felt a little bad about the "musician" that was trying to "make it happen"... until I actually listened to his music. Now, I feel like I performed a bit of community service!) 

  You may recall that in my last post I discussed the difference between "writing the news" and "reading the news."

 Which position would you prefer to be in? 

I know where I want to be, and I do everything I can to be there. 

 One of the most important things you can do in business is to ensure that, certainly for your own name, that when people search for YOU they actually find… YOU! 

 They should also find you anywhere and everywhere they can and may look. That means you need to be on LinkedIn. You need to be on Instagram. You have to have a Facebook account and business page. You need to set up A website and blog. 

 Most importantly, you need to push out quality content and information that is relevant to who you are and what you do. 

 The biggest problem with this need? 

 Most business owners don't have time to do all of that themselves. 

 Sure, they might have all the social network profiles, but when the Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide.

 Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide. 

 BIG mistake. 

 You want people to know you. You want people to find you everywhere. When the discussion is centering around what it is that you do, people should find you, your company, your website, and dozens of things like articles, posts, and social media likes to give them confidence in your business. 

 If you have a product, you want that product to dominate it's space in whatever media you can. 

 This can be somewhat challenging in the firearm and outdoor world as Facebook, Google, and YouTube already restrict (albeit somewhat arbitrarily) everything having to do with guns, handguns, and even accessories like optics and magazines. 

 I know several companies that put all their eggs in that basket and wound up holding an "empty basket" when YouTube decided to suspend their account. All that time, all that content now wasted and having to start over. 

 So, what's the SMART company in the firearm and outdoor space to do? 

 You need to find the right PARTNER to help your business write your story and your news. 

  You also need a partner that will do all of this at a level that allows you to obtain a significant ROI. 

 For the last eight years, the company that does that best is Taylor Made Media. 

Gun News and Reviews is the new source for all things Firearm related

Click on this link to enter the new "big bang" contest they're launching pre-SHOT Show to showcase some of the new retail and manufacture partners. Questions? Just  let me know and I can put you in touch. 

Do you READ News or MAKE news???

Many of my previous posts discuss the fact that the firearms industry and many of the players in it are reluctant and afraid because the industry and buying is “contracting.”

 The truth is, "dominant" players LIKE contraction. They like it because they know that they are under constant assault from competition be that big competition, medium competition or even start up and small competition. 

 They know that it's easy for them to survive a contraction by making a few cuts and staff, a few cuts in marketing, and perhaps some pullback of budgets – they can weather the storm. 

Can YOU? 

 The reason they can do that is because they have spent years – sometimes decades and, some, 10 decades or more,  building up their business, their marketing, their market share, and, perhaps most importantly, their CONTENT and DOMINANCE. 

 They CONTROL the CONVERSATION. 

 In other words, they don't "Read the news…" They WRITE the news. 

What do you do that mimics that in your business? 

 Typically, this is where most small and medium businesses throw out a slew of excuses (don't take that the wrong way, because there are only two things in business – "excuses" and "results." Pick one or the other. Yes, sometimes there are very, very good excuses. ) 

"We can't compete…"

"We don't have the budget…"

"I don't have 1000 people to handle every little thing that we need done – most of it falls on me."

 And on… And on… And on… 

So, how do you, as a business owner (or "Manager," or "marketing director," etc.) overcome these obstacles? 

There are two phrases that I use often with my children that apply directly to business. One is that the journey of 1 or 10,000 miles begins with the same "first step." 

 The second is that the only way to eat an elephant is one bite at a time. 

 You can control the news-- at least YOUR news. 

Are you writing a blog post every day? 

Do you have a legion of raving fans that are willing to share your contact? 

Do you have hundreds of people that you can send something to and they will give you feedback on?  How about 20? 

10? 

TWO? 

 The good news is that there is always somebody out there that has those things.

 The BEST news is that you already know at least one of them… 

BGA Enterprises and Taylor Made Media  are two companies that specialize in helping companies in the firearms and outdoor space control the conversation, news,  and views of their products, people, and services. 

You're most likely right – you DON'T have the time to do every little thing. You DON'T have enough hours in the day to accomplish all of the things you need to not just COMPETE but DOMINATE even some of the big players in the marketplace. 

 Now you have someone that can, and they are at your service. 

Visit www.aceluciano.com  to learn how YOU can dominate your market and marketplace. 

Riton puts out a surprisingly high quality product for the money

Finally, there is a fairly NEW company out there that is making some REAL WAVES in the optics world that you should know about. 

In the market for a new scope?

They are called RITON Optics, and their motto is "The BEST QUALITY at EVERY Price point. 

Over the next few months, we're going to put that motto to the test. 

Formerly geared to mainly the "tactical" world, Riton is making a BIG PUSH into hunting scopes, binoculars, and spotting scopes. 

From NOW and for the next several days, you can try one of their optics for 50% off. 

That's right- 

The FIRST and LAST TIME EVER to buy an optic of this quality at a PHENOMENAL price. 

Check them out. 

Use the code LASTCHANCE2017 when you check out, and put a message in the order area that "Ace sent you.!"

The Weatherby 6.5-300 Vanguard- Ferrari Speed in an SUV Package

With this week’s launch of Weatherby’s 6.5-300 in the Vanguard line, everyone can afford a Weatherby!

Ace outside of Weatherby HQ

The plan was to take my wife on a romantic getaway up the coast of California.
Mother nature had other plans, though.
A rock slide consisting  of millions of cubic feet of mountain had not only covered US Highway 1, but added over 15 acres to the California coastline by filling in the ocean!
What to do?
Looking on the map, I noted that a detoured route would take us right through Paso Robles, California- home of the last and arguably most storied firearm manufacturer in the state, Weatherby Rifles.
A quick call to the factory set up my visit.


Open Country
 Less than 100 yards from Weatherby headquarters is open pasture and hills as far as can be seen… Wide open country where an accurate, flat shooting rifle would be of great value to the sportsman.
 It is easy to see where at least part of the genius of Roy Weatherby came from.

The open terrain surrounding Weatherby headquarters shows where Roy W. got his inspiration from

 A name revered in the minds of many big game hunters and rifleman for the past 70 years or so, Weatherby's motto is "Nothing  shoots flatter, hits harder, or is more accurate." I have always been a fan of Weatherby rifles and, after my visit to their factory, I have to say that I wholeheartedly agree!
"Back in the day," the success and performance of a bullet on wild game was largely a part of two factors. Size and speed. Most bullets were made of lead, therefore, the larger bullet you could shoot at a faster rate equaled more success on game – and especially so against large and/or dangerous game.
 There came a point, however, where the increased velocity was such that the lead bullet was propelled at such velocity it would "skip the lands" or fragment  – at best, it was a decreasing performance as velocity increased  beyond a certain point.
 With the advent of smokeless powders allowing substantially increased velocity, there was quite the dilemma in projectile performance.
The invention of the jacketed bullet by the Swiss in the late 1880s helped to solve this problem.
 By placing a jacket of copper to a lead core, both velocity and overall accuracy of firearms increased. The process and development of bullets entered a steep curve of improvements, with “bonding” processes and new chemicals and alloys producing the most durable bullets ever seen. This led to great advancements in rifle performance and accuracy.

Weatherby didn't make calibers- he made existing calibers better

Roy Weatherby, however, took rifle performance to a much higher level. 
 One of Roy's favorite things to do was to wildcat cartridges. He would take an existing cartridge, change the dimensions, use a smaller bullet in a larger case, and see what results he could produce.  In the beginning, the .300 H&H was the parent case and modified to become the .300 and.375 Weatherby Magnums. The now slightly shortened .300 Weatherby case with smaller bullets became the the.257,.270 and 7mm  Weatherbys were next.  The last caliber to use that casing was the .340 Weatherby Magnum. As history progressed, Weatherby added the.224,.240,.378 and .460 Weatherby Magnums. Around the early 1960’s, Roy began tinkering with a 6.5mm bullet. More on that later.
Finally, after Roy Weatherby had passed, under the leadership of his son, Roy E.Weatherby,  The.416 Weatherby Magnum, the.30–.378 and.33–.378 Weatherby Magnums came to be,  despite  having been "in development" for years. In the case of the .30–378, since 1959 and the .33-.378 in 1960, with "official" factory ammo launches in 1995 and 1998.
 It would be almost 20 years before the next caliber product launch.
The 6.5 Creedmoor
 In 2007, Hornady released the 6.5 Creedmoor- A new take on an old caliber that proved to have tremendous accuracy due to its relatively high sectional density and high ballistic coefficients. 
 In short order, the Creedmoor was winning long-range accuracy competitions and became widely adopted within a few years.  It was an easy move into the hunting world where yet has carved out its own niche on deer and other big game hunters.

The 6.5-.300 Weatherby
 In 2016, and in typical Weatherby fashion, the company looked at some of the existing calibers on the marketplace and determined they could now introduce a cartridge that had been in development by Roy Weatherby since the early 1960s – the 6.5-.300 Weatherby Magnum.
This caliber, quite simply, does everything that the 6.5 Creedmoor does, and does it better. An increase in speed of over 500fps is just the start.
At the other end of the shot, the 6.5-.300 produces OVER 1000 ft•lb more of downrange energy- all while  maintaining the sub-MOA accuracy that Weatherbys are noted for.
Originally chambered in the Mark V series of rifles, today Weatherby announces the 6.5-.300 in the VANGUARD SERIES.

The Weatherby Vanguard
 Original rifles that were produced by Roy Weatherby when he found his company were built on Mauser actions from several European manufacturers. In 1958, the Mark V bolt action was developed and built entirely in-house but moved again offshore for a time. While Weatherby was making an excellent case for producing the finest hunting rifles in the world, the Mark V was out of reach of many hunters because of its premium price tag.
 In 1970, Weatherby announced the production of the "new" Vanguard – a Weatherby rifle built around an action based on the Howa 1500 action and produced in Japan. This provided a Weatherby alternative to buyers in the market for a Winchester model 70 or Remington model 700.
Through the entirety of its production and until recently the Vanguard was only offered in "standard" calibers.
Starting today, it will be chambered for the fastest, hardest hitting, and most accurate 6.5 mm caliber on the market and is well within the reach of most shooters.
The line forms behind me.

In Wake of Las Vegas Shooting, We Need Actions To Get Rid of EVIL, Not GUNS...

 Last night, after a rather relaxing day spent with family at the shooting range and then in our backyard pool, I went to bed and received a well deserved good nights rest. 

 What I woke to was a nightmare. 

58 People were killed, and over 400 Wounded. Photo Courtesy of ABC News

 When I woke up at 5 AM this morning every one of my newswires were LIT UP. 

At that time, reports were coming in that they thought 20 to 30 people had been killed and several hundred wounded. That turned out to be almost 60 people dead with OVER 400 people wounded by an evil, maniacal gunman that opened fire on a concert crowd from the 32nd floor of the Mandalay Bay Hotel. 

 There are many hypotheses and theories as to why and how this person chose his location, why he wanted to kill a bunch of people, and if this evil could've been avoided. 

 The bad news is, it CAN'T. 

 Unless we, as Americans, are willing to give up many, many of our freedoms in exchange for a fleeting sense of "security," there is little we can do to prevent events such as this from happening. 

 One of the top and most effective ways of saving more lives from evil like this is to expand and allow citizens to carry firearms in order to protect themselves, their families, and their friends. 

Another is to study and observe mentally ill people and monitor them for signs of violence or further illness. 

 Ironically, whenever there is a situation such as this, the Second Amendment of the Constitution of the United States is the first one that many pundits are quick to attack- Such as "if guns like this were not available, mentally ill, criminals, and terrorists would not be able to get them." 

 Politicians respond with sensationalizing quotes, texts, and tweets such as "We MUST do something about assault weapons" or "When will we learn that guns are the problem?"

 The wildly liberal publication, GQ, was quick to publish an article by Jay Willis entitled "Why we are losing the war against gun violence."

 The author, mistakenly, goes after the NRA and America's lawful gun owners as part of the problem – even going so far as to state that "  The entity that still bills itself as the world's "premier firearms education organization" is, in fact, one of the loudest and most influential voices in American politics. At this point, even gun owners aren't so sure that the NRA is honestly representing them as recreational hunters. It doesn't matter, though. Although some of that cash comes from selling individual memberships, a lot of it's money flow street from gun manufacturers, who have savvily disguised their would-be marketing efforts as the patriotic defense of your bedrock constitutional rights. Gun companies place their employees on the NRA's Board of Directors and buy expensive advertisements in their various publications. Last year alone, Ruger donated two dollars to the NRA for every firearm the company sold. "

 I don't even know where to begin to explain the reality of our rights as Americans to this mislead, misleading and constitutionally and economically illiterate voice of the left. 

 We can start with some very simple truths – the first being that the second amendment to the constitution of the United States has absolutely nothing to do with hunting or recreational shooting. Hunting and recreational shooting or mentioned nowhere in the entire constitution. 

 This is simply a "talking point" that helps political and media elites to gain greater control over you, your freedom, and your mind with what they deem as "simple" and "commonsense" regulations that, in bits and pieces, TAKE AWAY YOUR RIGHTS. 

 Second, in any industry, it is not only common but EXPECTED that business and businesses in that industry will have representatives that assist and direct whatever association or group that represents their  Business interests. 

 Were it not for companies like Ruger and the immense membership and lobbying power of the national rifle Association, many of our rights, not just those related to firearms, would most likely already be gone. 

 As of right now, we don't know the exact motive that Stephen Paddock  had for committing terror and mass murder. 

 What we do know is that "normal" people and every day citizens don't do these things. 

Whether he was mentally ill, was affiliated with, as many news outlets are now reporting, ISIS or the Muslim brotherhood,  or wanted revenge for some sort of wrong he felt was done to him, we may never know. 

 What we do know is that what he did was pure evil. 

 Guns are NOT the problem. EVIL is the problem. 

 More to come as news and events come to light. 

An Alien Encounter in the Desert

When I moved to the desert southwest, I had heard of all kinds of alien encounters. I had mine while on a quest to find a better daily carry option. 

One of the things that has always been a dilemma for me when carrying concealed day is how to keep a weapon concealed in warm weather. A move to the desert southwest has led to several different carry styles and, yes, even though I’m several hundred miles from Area 51, an “alien” encounter.

For years I lived in the Midwest, where I experienced both extremes of temperature- Hot and cold- each with their own set of challenges for carrying. If the temperature is below 40 or so, a jacket or parka can hide just about anything.
Some are even specifically designed to do so, with special pockets and integral holsters “built in” to the system. Alternately, in the winter a weapon carried inside the waistband under a coat required too much effort to reach. However, when the temperature climbs, we shed layers of clothing, exposing our previously well-concealed firearm.
In the summer I most often carried a smaller weapon in order to minimize its profile, as I believe that the best concealed weapon is:
a. The one you CARRY, and,
b. The one nobody else, but especially the bad guy, knows is there.

 With the increasing wisdom that age brings, I recently moved my family from the upper Midwest to a place where removal of snow in any form is a conscious choice, requiring the drive of approximately 100 miles to do so, but also for several months of the year allows you the convenience of baking cookies on your car dashboard and frying eggs on your sidewalk.

We simply don’t wear a lot of clothes when it’s hot.

This led me on an entirely new search and an encounter with an “Alien” that has become my daily companion.
Having carried a firearm almost daily for the better part of two decades, I have learned a few things in the way of Carry and comfort. (and, If you don't think  carrying in comfort is a big deal, look back at the previous article I wrote regarding an incident where I was forced to brandish my carry weapon – and that I would not have had, had it not been comfortable.)

Because of this, my preferred weapon for every day carry had been a subcompact .380. I alternate between my Taurus 738 and a new Glock model 42. Both have an extremely small profile with the Taurus being slightly slimmer and the Glock a bit more comfortable for me to shoot.
Both are also what some in the industry refer to as “Ballistically Challenged,” meaning any larger caliber has a great deal more stopping power.
 Much of my day is spent wearing slacks and dress clothes, with the occasional jacket worn for client meetings. Obviously, a suit coat makes concealed carry a breeze. However, when I carry in the summertime in the desert, I was previously relegated to 3 methods of carry: pocket, ankle, and "tucked."

Pocket

This method is my preferred when carrying micro-compact firearms. A sleeve for your weapon that is made out of a material that grabs the material of the pocket around it keeps your weapon concealed, clean, and away from loose change or other items that may interfere with your draw. An additional benefit- having your hand n your pocket is a "normal" and non-threatening position. 

Ankle

 Anyone that watched a television show "Miami Vice" in the 80s is familiar with the ankle holster, As it appeared seemingly in just about every episode. When carrying for "ultra-concealment" in warmer climates, this is a preferred method. It is almost impossible to detect, and you can carry even a "Midsized" compact firearm. Wearing shorts with this method is really not an option, though.
 Pocket carry.
 One of the easiest methods of carry for small sub-compacts is in a "pocket holster" designed to hide the profile of your weapon while tucked into the front pocket of your pants. When carrying a micro or sub compact, this is also one of the easiest and most comfortable ways to be prepared with your weapon. People tend to ignore when you reach into your pocket, as it is a very common movement. Lifting your leg or grabbing at your ankle is not.
The main drawback is that it limits the size weapon you can carry to something rather small in the .22 to .380 calibers.

Tucked 

 Many people like to wear their concealed weapon on their waist between three and 5 o'clock on their person, and, due to the genetics of our population, most wear them on the right hip.
 I have never been that comfortable when carrying this way, and, due to a few too many good meals at meetings and home, don't want to go buy all new pants to accommodate the additional thickness of a holster in addition to my own.  Because of this, and especially when I carry one of my larger size compacts, I prefer to carry just to the right of midline in the small of my back.
Until recently, I used a very simple holster from Blackhawk that is essentially a “pocket” for your gun with a clip to hold it to your pants to prevent the gun from sliding down while you have it tucked in your waist band. The up and downside to this method is that the gun can slide out relatively easily- good when a situation arises and bad when you are exiting your vehicle and the gun slips out!

My “Alien Encounter.” 

Ever on the search for a better option, and after reading hundreds of reviews, I recently acquired an Alien Gear “Cloak Tuck 3.0” holster. This holster is rated highly in just about every review for its extreme comfort, and I agree. Most of this is due to the material used against your skin – neoprene  – one of the softest and most comfortable-yet-durable (and rather breathable) materials  out there.
In warm weather a gun against your skin can be rather irritating and your sweat and body oils can do it great harm. Alternately, a holster not fit properly to your firearm can cause issues with unintentional un-holstering and dropped on the floor – a bad, and according to some regulations, possibly illegal, scenario.
Alien Gear solves this by combining a custom ballistic nylon shell fit to many popular handguns.
As I stated above, I am a believer that the best concealed weapon is the one that is truly concealed – that way the bad guy can never tell who's in the fight. My concern with a “tuckable” holster was that it would be evident without a jacket, so I put this holster to what I referred to as the "white dress shirt test."

 If a holster can hide a weapon under a tucked in, white dress shirt, I consider it "fully concealed."
 While not as completely invisible as an ankle or pocket holster, the only sign that I am carrying a weapon with a tucked in shirt is two small clips that, when positioned the right way, can blend with your belt loops quite nicely.

 The best news? This was the same whether carrying a micro-compact or my mid-sized Taurus millennium 40 caliber.

If you can hide a black gun under a white dress shirt, consider it concealed!

Every Alien Gear product includes their “Iron Clad Triple Guarantee.” Try their holster, risk free, for 30 days and if you’re not satisfied with it for any reason, they’ll buy it back. In addition, all of their concealed carry holsters feature fully swap-able shells for use with inside the waistband or outside the waistband holsters. If you ever decide to carry a different handgun, you can simply trade your shell for a new one.






Last, but not least, every holster is covered Alien Gear’s “Forever Warranty.” If any part of your holster breaks for any reason, they will repair or replace it for free.
 Alien gear makes holsters to fit most makes and models, and sometimes can even accommodate a newer weapon if you give them a call. After several weeks of daily wear, I highly recommend it.