Riton Optics Announces NEW Long Range Rifle Scope in 4-32x With First Focal Plane Reticle

Riton Optics Announces a NEW, High Magnification RifleScope:
 The Mod 7 4-32x56mm IRFFP

The Riton Mod-7 4-32x56 IRFFP 

11-2-2018
Tucson, AZ
For Immediate Release

Tucson-based Riton Optics has enhanced their positioning among long range and tactical shooters with the addition of a 4-32x56 illuminated reticle rifle scope. The story of Riton’s new optic begins not in the marketing or the development department, but, rather, “in the field” with Riton’s dealers and customers.

Riton’s product line was developed out of practical application and is rooted in the principle that any hard-working man or woman should be able to buy quality optics at an affordable price.

In the initial phases of product development at Riton, the focus was on the “basics,” including optics designed specifically for the AR-15 platform and high quality products for hunting and tactical applications. Over the past few years as the product has flowed into the market, the feedback received has been resoundingly positive with people touting the clarity of the optics, the company story, and the service provided by the company.

Riton firmly believes in continual evolution of the product line, most commonly through the input and comments from their customers, fellow hunters and shooters. Originally these inputs led Riton to the creation of a higher power, First Focal Plane riflescope. Riton delivered with their Mod 5 6-24x50IR FFP with a First Focal Plane, illuminated reticle at a jaw-dropping price of $599.00.

Over the past year, Riton has, once again, been listening intently to the voice of the customer.
The requests have been coming in for a riflescope with a greater magnification range, zero stop turrets and a “Christmas tree” style reticle that was both illuminated and First Focal Plane.

According to Brady Speth, Founder and CEO, “The challenge of this optic was putting all these amazing features into one optic and control costs to still provide it at a price point that beats all of the competition and is clearly, by Riton’s mission, the best value in the industry.” 

Riton delivered this week with the announcement of the Riton Mod 7 4-32x56IR FFP. This optic incorporates many of the customer requests in a robust design to conquer the most challenging applications.  



The Mod 7 4-32x56IR FFP features:
 

• 32x power 
• First Focal Plane 
• Riton Illuminated Precision Shooting Reticle
• Riton Tactical Zero Stop Turrets
• Riton HD/ED Glass
• Riton Rugged Construction
• Riton Performance Coating 

And remarkably, the Mod 7 4-32x56IR FFP with all these features comes in at an MSRP of $1469.99.

Riton’s technical expert, who is also a certified long-range instructor and has personally shot over a mile with his Riton scopes was quoted saying the following:

 “With the quality and features this scope has, it would retail at almost $3000 if it had any other company’s name on it. The difference is that this is a Riton Optic and we believe in providing high quality, high performance optics at the industry’s best value.”

Whether you are a hunter, hobby shooter, Precision Rifle Shooter, or .22 caliber competitor, Riton’s new Mod 7 4-32x56IR FFP is sure to be a last stop optic for you.

Click Here to learn more about Riton Optics
Born in the heart of the Wild West, Riton Optics offers the highest quality optics at the most competitive prices matched with incredible customer service.
They are dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, Riton has created an unrivaled line of optics that deliver on performance and value.
From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

The RITON Warranty:
So what IS a warranty? Do I have to register?  Jump through hoops? Find a receipt I threw away walking out of the range? Not at Riton. RITON wants to be your trusted optics friends, both at purchase, on the range and if something goes wrong. They are confident in the quality of their optics, and they couldn’t stand by them like this if they weren’t. 

But sometimes… stuff happens.
So…
If, at any time, your RITON product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.
Not “repair..” REPLACE.

RITON Optics. See the Difference. 

Public Relations Services offered by Ace Public Relations, a division of BGA Enterprises, LLC. Want your business in front of the right outdoor and firearms audience? CLICK HERE FOR MORE INFO

Honor Defense LLC® and Riton Optics® are pleased to announce an auction of a custom engraved firearm and a Riton Scope to benefit the Federal Law Enforcement Officers Association (FLEOA®).

“Honor Defense is privileged to support the Federal Law Enforcement Officers Association. Our pistol designs were guided by input from law enforcement and we fully support law enforcement and their families. We also appreciate Chestatee Firearms customizing the pistol as well”.  said Gary Ramey, President of Honor Defense.

Calley Carpenter, Director of Marketing for Riton added: “Riton is a home-grown optics company founded by Law Enforcement and Military Veterans. We are pleased to support law enforcement and their families through FLEOA. This is a great package of the best scope and pistol for law enforcement”.

The auction will start on 8/26 and run end on 9/9 at 10:00pm.

CLICK HERE TO ENTER

Proceeds will benefit Federal Law Enforcement Officers Association (FLEOA®). FLEOA® is the largest nonpartisan, nonprofit professional association, exclusively representing federal law enforcement officers. FLEOA® represents more than 25,000 federal law enforcement officers from over 65 different agencies

For information about these organizations, visit them at:

Riton Optics: www.ritonoptics.com

FLEOA: https://www.fleoa.org/

Chestatee Firearms, visit: http://chestateefirearms.net/

Honor Defense: https://honordefense.com/

About Riton Optics
As a USA home-grown optics company founded by Law Enforcement and Military veterans, Riton takes their commitment to their customers seriously. Their absolute passion for shooting and the outdoors and those who enjoy it is visible in everything they do. From their unlimited lifetime warranty on every product they make, to their highest quality control and their dedicated support and service staff, Riton puts their customers FIRST. Give them a call, send an email or find them on the range and they promise to always give and do their best to serve you. 

About Honor Defense

Honor Defense is the premier all-American firearm company. The designs were guided by LE, military and civilian Instructors. Utilizing only USA partners, every firearm is assembled by Veterans. Independent tests prove Honor Defense is more accurate than the Glock G43 or S&W Shield. All pistols are modular with a stainless-steel chassis, ambidextrous controls and have a Lifetime Warranty

Riton Optics Announces Unwavering Support of the 2nd Amendment, National Rifle Association

Riton Optics Supports the National Rifle Association and ALL organizations that defend the 2nd Amendment

Riton Optics is a veteran-owned company based in Tucson, AZ.
They make some top quality optics with an awesome "Lifetime Replacement" guarantee and have been taking the Optics industry by storm.

Many folks are now aware that Yeti Coolers made a major Misstep this past week by engaging in a social media "battle" with the NRA.

As gun owners, we all need to stick together and support the National Rifle Association and the companies that support it.

 Riton is certainly one of those companies.

See their release below:

Riton Optics Announces Unwavering Support of the 2nd Amendment, All That Support It.
For Immediate Release
Tucson, AZ
April 25, 2018

Riton Optics, a company founded by a U.S. Law Enforcement and Military Veteran, wants their
customer base to know that they fully support the 2nd Amendment and any organizations that
fight to secure that right. A statement from Brady Speth, CEO for Riton Optics:
“Yes, Riton is a company that makes firearm accessories and it would be logical for our
company to support gun rights. However, the more critical understanding is that we have an
unwavering belief in the 2nd Amendment. It goes beyond being a part of our business; it is
woven into the core of who we are as individuals.”

Riton Official Statement:
Riton Optics firmly believes in the right of every American to keep and bear arms and the 2nd Amendment’s protection of that right.
Additionally, we fully support organizations that share those beliefs
and work to secure those core, constitutional rights, including, but
not limited to, the National Rifle Association.
In keeping with this belief, Riton Optics will be donating a portion of every sale from their website to the National Rifle Association at the upcoming Annual Meeting in Dallas, TX, May 4th, 5th, and 6th. 

As a USA home-grown optics company founded by Law Enforcement and Military veterans RITON takes their commitment to quality and service seriously. Their passion for shooting and the outdoors and those who enjoy it translates into everything they do. From their unlimited lifetime warranty on every product they make, to their high quality control and their dedicated, supportive service staff, RITON puts the customer first. Give them a call, send them an email or find them on the range or at one of their nationwide dealers.

For more information on Riton and Riton Optics, Visit www.RitonOptics.com.

Clear Skies and ClearGlass With RITON Optics at 3-Gun Championship, AZGFD Outdoor Expo

RITON Optics Offers Open Invite- Will Attend Superstition Mountain Mystery 3-Gun, Arizona Game and Fish Outdoor Expo March 23-25.

For Immediate Release

March 21, 2018

Tucson, AZ

RITON Optics, the only current police and military veteran-owned optics company in the U.S. and one of the fastest growing companies in the outdoor space will sponsor and be in attendance at TWO of the Southwest’s largest events for shooters- The Superstition Mountain Mystery 3-Gun Challenge and the Arizona Game and Fish Outdoor Expo. 

RITON Optics at Superstition Mountain Mystery 3 Gun Competition

Riton is participating in the 23rd Annual Superstition Mountain Mystery 3-Gun match. From March 23rd through the 25th , shooters from all over the United States will gather at the Rio Salado Sportsman’s Club in Mesa, Arizona to showcase their talents. This event is one of the most “in-demand” for serious competitors, as the shooter spaces are awarded through a “lottery” process that fills up and sells out within the first 30-60 minutes of opening. 

In addition to attending as an exhibitor, Riton Optics is also a Match “Mystery” Sponsor and a Match Contributor for the event- contributing products from their red dot and tactical rifle scope lines. 

The company has also secured the spot as the optics sole supplier for the Pistol Caliber Carbine (PCC) side matches with Quarter Circle 10 and KE Arms both running the Mod 3 Riton Micro Dot.

Join Riton Optics at the Arizona Game and Fish Outdoor Expo- Optics Available for Purchase

It will be clear skies and clear glass with Riton Optics displaying their full line of optics at the Arizona Game and Fish Outdoor Expo this weekend, March 24 th and 25 th at the Ben Avery Shooting Range. The Expo draws over 47,000 people to the area to view the latest products and services in the outdoor market. 

With interactive displays and product demonstrations, the show is a great place for families, hunters, shooters, and anyone who enjoys the outdoors.

Riton will be right in the middle of the excitement partnering with a local dealer, TrueShot Gun Club in their mobile store. Stop by the TrueShot mobile store to check out the Riton Optics product line, talk to a Riton representative or make your first Riton purchase!

You can "Try and Buy" RITON optics at the AZGFD Outdoor Expo

The RITON Warranty: 

So what IS a warranty? Do you have to register?  Jump through hoops? Find a receipt you threw away walking out of the range?

Not at Riton. RITON wants to be your trusted optics friends, both at purchase, on the range and if something goes wrong. They are confident in the quality of their optics, and they couldn’t stand by them like this if they weren’t. 

But sometimes… stuff happens.

So…

If, at any time, your RITON product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.

Not “repair..” REPLACE. 

RITON Every Time. 

Born in the heart of the Wild West, RITON Optics offers the highest quality optics at the most competitive prices matched with incredible customer service.

They are dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, RITON has created an unrivaled line of optics that deliver on performance and value.

From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

Visit them at www.RITONoptics.com

Riton Optics Announces Calley Carpenter as the Director of Marketing. 

Tucson, AZ 2-28-2018

In the face of it's unprecedented growth in the already crowded optics marketplace, Riton Optics has been scouring the industry in search of key personnel to build their team. With a focus on values, outdoors and support for first responders and military personnel, Riton found the perfect fit with their new Director of Marketing addition, Calley Carpenter.

As a young child Calley was introduced to shooting through the NRA youth shooting programs where she shot competitively for several years. Her love for the outdoors extended to hunting, hiking, camping and archery as she grew older. “Some of the greatest memories that I have with my dad are of us hunting together. Those are memories that I will never forget.”

RITON is a new player in the marketplace. 

In addition to growing up as an outdoorswoman and an avid 2A supporter, Calley came from a long line of family owned businesses that supported first responder and military personnel through the manufacture of firearms and defense articles. Calley stated that it was important to transition to a business that operates with the highest set of values and support for service personnel because of her unrelenting passion for those who serve.  As the wife to a local police officer, she also knows all too well the joys and pains of being an LE wife. “I am so proud of my husband and those that serve with him. "I am excited to be a part of a team that so strongly believes in supporting law enforcement.”

Beyond a great fit in personality and values, Calley also brings to the team a wide breadth of experience and knowledge. Having worked in the 2A industry as the General Manager and Director of Operations for Abrams Airborne Manufacturing, Inc. and VLTOR Weapon Systems, Calley also held the primary responsibility for marketing for the family of businesses, including Milkor USA, Inc., SkyRider Coffee Shop and Tucson Aeroservice Center. In addition, she has acted as a consultant for other companies in the areas of sales, marketing and event planning. Calley holds a Bachelor’s degree in Communications, as well as her dual Master’s degree in Business Administration and Leadership.

When asked about her new position and what customers can expect to see, Calley responded with the following:

"Riton is already a great organization. From their amazing customer service to their lifetime, “no questions asked” warranty, they are providing people with superior products at a competitive price. Most importantly, they are there for the customer; not just to get the sale but as support after the purchase. Going forward we will just be expanding on this foundation. Our marketing efforts will be focused on EARNING your business and your trust. We want to get to know you and let you get to know the Riton team."

Riton is thrilled to have Calley as a new addition to the team, and they are confident that she will be bringing new tools to enhance the customer experience.

We encourage you to contact the Riton team at 855-39-RITON or visit their website at www.ritonoptics.com.

Why You as a Firearm Owner, Should Never Shop at Dick's Again

Why Dick’s Has Lost Gun Owner’s Support

I have only written a few of articles like this in my entire life.

 I also feel that it is a shame that I must do so.
My most recent came after under armour chose to abandon hunters and legal hunting by taking the side of anti-hunters against lawful hunting practices.
 This article now comes after Dicks sporting goods comes out against the Second Amendment and states that not only will they not sell what they incorrectly categorized as "assault style" weapons (a false and misleading name), but they will no longer carry any "high capacity”(open to “interpretation”) magazines,  and will no longer sell firearms to anybody under the age of 21.

 Dicks, like under armour and their foolish decision to abandon a large number of their base, has every right to do these things as they are a private business entity and dictate what they can and will sell in their stores.
 That doesn't mean that I have to buy anything from them ever again – nor does it mean that I have to accept what they are doing as right and not spread the word to my entire network and all gun owners in the country that what Dicks has actually done is leap over a very large "line in the sand."

 Many people against the Second Amendment use excuses to violate people’s rights.
The way you determine a violation is easy.
There is a very effective litmus test to determine whether something passes constitutional muster. That test is to apply that regulation or restriction against any other constitutional right and see if it would be OK to do so.

For example, would it be OK to require "training" or to require a "license" in order to vote?

Would it be OK if we made someone pass a background test in order to freely practice their own religion?

 What about banning just "certain parts" of religion? Like, what if we said Christianity was OK, but the practice of the Muslim religion or the Jewish religion was not… Would that be OK?
Would that be a violation of someone's rights?

Why is it that we are OK with such blatant violations  of another constitutional right?

 The answer is very simple… Many people in the general public have been "conditioned" by false, misleading, and leading fake news and fake journalism - up to and including the most recent re-categorization of a firearm as a "full semi automatic."
There are those in power that wish to see all of us in this country under their “rule.”
They speak of “fair” and “equitable” and what is right and just for “the majority.”
…But that isn’t what our country and constitution is about.
We are and have always been about the rights of the INDIVIDUAL over those of the MAJORITY.
Equal OPPORTUNITY- not equal OUTCOMES.

This book solves a lot of today's gun violence problems

 A much more effective solution to the problem of school shootings is to use the principles found in the book "Guns the Right Way" – the definitive guide to introducing youth and children to firearms (and, not coincidentally, written by YOURS TRULY) – and  to take seriously things like bullying, isolated individuals, and people that have been reported to the police and the FBI on numerous occasions that have been ignored - and should be ignored no longer. To learn more about kids, guns and Ace, you can visit my website. Want a copy of the book?  You can order it on Amazon or HERE.

 I urge each and every one of you that owns a firearm  and believes that the Second Amendment is a God-given right to that shall not be infringed to do several things starting TODAY:

1.  Share and like this post, and others like it, throughout your social networks to demonstrate the unity and numbers we truly have.
2. JOIN THE NRA.   There is one organization that has constantly and consistently been the protector of Second Amendment rights in the United States – it also happens to be the oldest and largest civil rights organization in the entire world. It is the National Rifle Association, and if you aren't a member and own a gun, then shame on you.
3.  Write letters. Write a letter to your congressman. Your members of the Senate. Write a letter to the president. Write a letter to the mayor of the largest city in your area. Write letters to the editors of your local and regional newspapers. Take the time to write two paragraphs. You can then address the same letter to multiple people.
4.  Support the people that support you and your beliefs, and withdraw your support as well as pontificate against supporting those that don't.
Under Armour  Learned the hard way that people that hunt also buy things like baseball, soccer, football, and hockey equipment. They buy running shoes and athletic apparel. Now they just don't buy any of it from under armor. With their profits down almost 80% year-over-year, it's not a coincidence that their downfall coincided with their  Choice to support anti-hunters.

 We are all in this together and, now, more than ever, are in the fight of our lives to maintain our rights and our way of life.
 Don't let a group of politicians that believe they "know what's best for you" as well as large numbers of feeble minded, easily lead individuals that simply scream loudly to decide your fate.

Who is Jerry "Ace" Luciano? 
That depends on whom you ask. 
Ask anyone in the outdoor world, and they'll tell you that Ace is a big game hunter and adventurer that has a great deal of sales knowledge. 
Ask someone in the corporate world and they might tell you that Ace is the guy that smashes and sets sales records that may have stood for decades. 
Hunter. Fisherman. Outdoorsman. Youth Mentor. Writer. Best-selling author. Entrepreneur. Sales Executive. Seminar speaker. Fundraising Professional. These phrases and more have all been used to describe this dynamic outdoor personality and all around "good-guy." A self-described outdoor "generalist" who is a jack of many trades, and a Master of several, Ace is often described as "that guy..." To learn more bout Ace, visit www.aceluciano.com. 

What Will You Do When They Come for YOUR Social Media Account?

Ace's YouTube Monetization and Adsense accounts have been suspended- and nobody has or will give him an answer

We Live in a Society Where the People That Cry "fFREE SPEECH" the Loudest Are Often the Biggest Violators of "Free Speech." 

Imagine my surprise when one day, my "bank" for money earned on YouTube, my website and blog simply... VANISHED. 

No more ads, no more checks... and no explanation. 

That's how quickly it happens- and even with my vast network of connections and friends I could find not a single person at any of the companies that could give me any kind of answer. 

The closest I came was a guy with a very thick accent at google trying to SELL ME ADWORDS. 

Take a look at the video below. 

Ask yourself, "What will I do the day they cut me off?" 

I have heard dozens of stories of people's ad campaigns being cut, their adsense being shut off, and even their profiles being "suspended" or taken down. 

The most recent example? 

James Okeefe and Project Veritas's expose' of Twitter employees admitting to blatant censorship.

From "The Daily Caller":
Key takeaways from James O'Keefe's report:

• Steven Pierre, Twitter engineer explains “shadow banning,” says “it’s going to ban a way of talking”
• Former Twitter software engineer Abhinav Vadrevu on shadow banning: “they just think that no one is engaging with their content, when in reality, no one is seeing it”
• Former Twitter Content Review Agent Mo Norai explains banning process: “if it was a pro-Trump thing and I’m anti-Trump… I banned his whole account… it’s at your discretion”
• When asked if banning process was an unwritten rule, Norai adds “Very. A lot of unwritten rules… It was never written it was more said”
• Olinda Hassan, Policy Manager for Twitter Trust and Safety explains, “we’re trying to ‘down rank’… shitty people to not show up,” “we’re working [that] on right now”
• “Shadow banning” to be used to stealthily target political views- former Twitter engineer says, “that’s a thing”
• Censorship of certain political viewpoints to be automated via “machine learning” according to Twitter software engineer
• Parnay Singh, Twitter Direct Messaging Engineer, on machine learning algorithms, “you have like five thousand keywords to describe a redneck…” “the majority of it are for Republicans”

RITON USA Joins CBC Industries, K-Var, and Gun News and Reviews and Taylor Made Media for "BIG BANG Contest...

Tucson, AZ, Jan 12 – RITON Optics Sponsors “Big Bang” Contest. Riton Optics, along with several other shooting industry companies have partnered up with Taylor Made Media to sponsor their new Big Bang contest as Taylor Made Media launches two digital publications in to the industry.

“We are extremely excited to support the launch of the two new Taylor Made Media digital publications and very much look forward to working closely with them in the future” said Brady Speth, owner of Riton Optics, the only Veteran/LEO owned optics company in the United States.

Riton Optics (www.ritonoptics.com) will donate their RT-R Mod 3 (red dot optic) and 3x Magnifier towards the grand prize (a NEW CBC industries 3V1 rifle in 6.5 Grendel} as well as other merchandise for other prizes. A Grand Prize, 2^nd, 3^rd and 4^th prizes will be given out as well as additional prizes for the top 10 winners.

Enter the contest HERE.

The first release will be the Gun News and Reviews (www.gunnewsandreviews.com) which will supply all of the latest news from within the hunting, shooting and other outdoor industry areas, including political, comedy and a newsfeed to inform about new gear, products and other relevant information within the industry.

The second release will be K-Var  corporations website and newsletters (www.k-var.com), is an online marketplace to purchase firearms, parts and accessories direct to consumers. "The Armory,” K-Var’s Blog and “The Arsenal,” K-Var’s weekly newsletter, are another new source for great firearm industry info. 

Riton Optics, born in the heart of the Wild West, the company offers the highest quality optics at the most competitive prices matched with incredible customer service.

Riton Optics is dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, they have created an unrivaled line of optics that deliver on performance and value.

From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

Want MORE Business for your Outdoor, Firearm or Hunting related business? Visit BGA Enterprises at www.BGAEnterprises.com. 

Ace Luciano Is NOT a Black Rapper

Ace Luciano is not a black rapper. 

 He is also not an Italian soccer player, nor does he have the prefix "Yung"  before his name anywhere, in anything he does. 

 Well...that's not exactly true. 

If you search "Ace Luciano" in Google, You will find those people scattered throughout the first few pages here and there, but they likely aren't the ones you're looking for. 

 Those people also all go by the name "Ace Luciano."

 The biggest difference between them and the one you're actually looking for? 

 One is found everywhere in most searches with that name, while the others are sporadically found. 

(I actually felt a little bad about the "musician" that was trying to "make it happen"... until I actually listened to his music. Now, I feel like I performed a bit of community service!) 

  You may recall that in my last post I discussed the difference between "writing the news" and "reading the news."

 Which position would you prefer to be in? 

I know where I want to be, and I do everything I can to be there. 

 One of the most important things you can do in business is to ensure that, certainly for your own name, that when people search for YOU they actually find… YOU! 

 They should also find you anywhere and everywhere they can and may look. That means you need to be on LinkedIn. You need to be on Instagram. You have to have a Facebook account and business page. You need to set up A website and blog. 

 Most importantly, you need to push out quality content and information that is relevant to who you are and what you do. 

 The biggest problem with this need? 

 Most business owners don't have time to do all of that themselves. 

 Sure, they might have all the social network profiles, but when the Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide.

 Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide. 

 BIG mistake. 

 You want people to know you. You want people to find you everywhere. When the discussion is centering around what it is that you do, people should find you, your company, your website, and dozens of things like articles, posts, and social media likes to give them confidence in your business. 

 If you have a product, you want that product to dominate it's space in whatever media you can. 

 This can be somewhat challenging in the firearm and outdoor world as Facebook, Google, and YouTube already restrict (albeit somewhat arbitrarily) everything having to do with guns, handguns, and even accessories like optics and magazines. 

 I know several companies that put all their eggs in that basket and wound up holding an "empty basket" when YouTube decided to suspend their account. All that time, all that content now wasted and having to start over. 

 So, what's the SMART company in the firearm and outdoor space to do? 

 You need to find the right PARTNER to help your business write your story and your news. 

  You also need a partner that will do all of this at a level that allows you to obtain a significant ROI. 

 For the last eight years, the company that does that best is Taylor Made Media. 

Gun News and Reviews is the new source for all things Firearm related

Click on this link to enter the new "big bang" contest they're launching pre-SHOT Show to showcase some of the new retail and manufacture partners. Questions? Just  let me know and I can put you in touch. 

The Solution to Firearm Industry Business Woes? My FAVORITE station- WII-FM!

Gun and firearm/outdoor-related companies are afraid.

They have been ever since the election. 

Now, after hearing the flurry of excuses as to why revenues are down, inventories are up, and, overall, the market is "normal" (not "bad"like many are saying), we are being rushed into the holiday season with many companies not having a plan to make this year BETTER than last year.

Every year, there is a mad dash of consumerism surrounding the Thanksgiving Holiday and “Black Friday,” – the most infamous shopping day of the year.

This single event has led to people lining up outside of stores for DAYS in advance- braving all kinds of weather, sustenance and bathroom challenges to save a few dollars.

That’s a rather “dedicated” shopper, don’t you think?
The big question is, though, "Are they lining up like that to BUY what YOU'RE SELLING?
To paraphrase one movie, "Yes, Virginia. People are still buying guns and gun accessories."

Now, that single shopping day has expanded into a time period of WEEKS up to and even after the Friday after Thanksgiving.
After the success of “Cyber Monday” deals by online retailers that for a long time were left out of the Black Friday celebration, there is a new shopping day- “Small Business Saturday.”

The thought is that "If consumers commit to ‘Shopping Small,' we can provide Main Street with an important boost at a time when they need it most.”
That sounds great, but also raises the real question:
How do owners of local and smaller businesses get consumers to make such a commitment?
…Because the responsibility lies firmly with the business owner and not the consumer.

It is the owner of the business who must give a compelling reason for consumers to patronize his or her establishment instead of one of the big chains or large competitors, and not just ask for some blind “commitment” from consumers who would somehow willingly hand over their money in exchange for inferior value.

Yes, some people may — for a short time — decide to accept inferior value in return for a warm and fuzzy feeling that they are “supporting their local businesses.” But is that really how we think we can spur a recovery of the firearm business—by suggesting that consumers accept less value and smaller business owners lazily continuing to provide it, choosing to place their fate in the hands of charitable shoppers instead of actually working to provide a superior product or service and earning people's business and loyalty?

Even if such a strategy could work, it would likely be a very short-term solution at best.

In my experience, people enjoy making charitable donations when we choose to do so — but we also like to be smart consumers when we choose to shop. Today’s business climate CLEARLY favors the large and well-established businesses- and not just for GUNS. Every area of our business- apparel, optics, accessories, and every crossover market has the SAME CHALLENGES.

In order to attract the shopping dollars of our fellow firearm enthusiasts, smaller, independent companies — and, in fact, all small-business owners — need to do their very best to provide as much value as possible and to differentiate themselves among many, many competitors.
Smart business people know this as creating a "unique selling proposition" — carving out a place of one's own in a crowded market, providing a reason for existence instead of being “just another ______________” and expecting people to buy from us for reasons ranging from “we’ve been in business for “X” # of years to, “We are a referral and “word-of-mouth” business...” to even blaming a “down economy” for their lack of business.

You see, SMART MARKETERS will always rise to the top REGARDLESS of the marketplace.

Ace and TMM work with some of the biggest names in the industry

Years ago, when the gun business was booming, more and more “me, too” businesses sprung up like weeds all across the country — and many smaller business owners also found themselves thriving without having to do very much smart marketing at all, and without providing any unique value to an ever-expanding, free-spending, and, at the time- very “forgiving” marketplace.
It was rather simple… Sell AR platforms, AK platforms, High Capacity handgun platforms, and/or ammunition for such and make a LOT of money.
Sorry- Those days are now GONE, likely not to return barring another 2nd Amendment crisis.

Today's outdoor industry consumer is much more demanding and much more careful where he or she spends their ever-shrinking disposable dollars. As business owners, we need to keep in mind at all times that by far the No. 1 thing on every consumer's mind — especially in today's gun economy — is their favorite radio station: WII-FM (“What's in it for me?”).
There are many, many ways for firearm and outdoor business owners to earn consumers' hard-earned dollars. Some of the most powerful questions a business owner can ask are:
“What are my competitors doing RIGHT that I can use to attract more and better customers to my business?” and “What AREN’T my competitors doing that I can  or am in a unique position to offer to encourage my prospective customers to buy from ME?”

Like WHAT?

Maybe you have a special “club” for your customers that have large perceived values that don’t cost you anything- like free range time once a week for 6 or 8 weeks at a gun or bow store. Perhaps you can “stack value” with low-cost but high-perceived value to your clientele. Partnering up with your “complimentary” vendors and businesses can help.

Some great examples of this:
Weatherby Rifles with a Leupold Scope for less than the cost of both
Savage rifles with Weaver scopes- for the same reason.
“Package” Bow deals- Bow, sight, stabilizer, quiver, and a dozen arrows.
“Free” upgrades on an AR-15.

Finally, you need to continue the conversation with your customer, offering VALUE WITHOUT EXPECTATION.

Taylor Made Media gives their clients a documented increase in sales

(If you want help with this, Taylor Made Media is UNIQUELY positioned to deliver HIGH QUALITY CONTENT related to and surrounding your specific business without you constantly “selling” your business while also stuffing your business/website/retail store with people ACTIVELY LOOKING TO BUY what you’re selling- at the lowest CPM rates in or out of the industry)

Making a serious effort to come up with answers to this question, and starting from the point of “What does the consumer really want that I can provide better than a large competitor?” will be key to the business's success, and along with it our industry’s continued expansion.

By "fencing your herd"with quality content marketing and communication, you will also ensure that your hard-won customers won't be shopping somewhere else this holiday and EVERY holiday season!

Now isn't THAT worth working hard for, instead of just “hoping people start buying what we’re selling” and shifting the responsibility for our business's success to the consumers (or anyone else)?

As always, let me know if I can help.


Ace

The Weatherby 6.5-300 Vanguard- Ferrari Speed in an SUV Package

With this week’s launch of Weatherby’s 6.5-300 in the Vanguard line, everyone can afford a Weatherby!

Ace outside of Weatherby HQ

The plan was to take my wife on a romantic getaway up the coast of California.
Mother nature had other plans, though.
A rock slide consisting  of millions of cubic feet of mountain had not only covered US Highway 1, but added over 15 acres to the California coastline by filling in the ocean!
What to do?
Looking on the map, I noted that a detoured route would take us right through Paso Robles, California- home of the last and arguably most storied firearm manufacturer in the state, Weatherby Rifles.
A quick call to the factory set up my visit.


Open Country
 Less than 100 yards from Weatherby headquarters is open pasture and hills as far as can be seen… Wide open country where an accurate, flat shooting rifle would be of great value to the sportsman.
 It is easy to see where at least part of the genius of Roy Weatherby came from.

The open terrain surrounding Weatherby headquarters shows where Roy W. got his inspiration from

 A name revered in the minds of many big game hunters and rifleman for the past 70 years or so, Weatherby's motto is "Nothing  shoots flatter, hits harder, or is more accurate." I have always been a fan of Weatherby rifles and, after my visit to their factory, I have to say that I wholeheartedly agree!
"Back in the day," the success and performance of a bullet on wild game was largely a part of two factors. Size and speed. Most bullets were made of lead, therefore, the larger bullet you could shoot at a faster rate equaled more success on game – and especially so against large and/or dangerous game.
 There came a point, however, where the increased velocity was such that the lead bullet was propelled at such velocity it would "skip the lands" or fragment  – at best, it was a decreasing performance as velocity increased  beyond a certain point.
 With the advent of smokeless powders allowing substantially increased velocity, there was quite the dilemma in projectile performance.
The invention of the jacketed bullet by the Swiss in the late 1880s helped to solve this problem.
 By placing a jacket of copper to a lead core, both velocity and overall accuracy of firearms increased. The process and development of bullets entered a steep curve of improvements, with “bonding” processes and new chemicals and alloys producing the most durable bullets ever seen. This led to great advancements in rifle performance and accuracy.

Weatherby didn't make calibers- he made existing calibers better

Roy Weatherby, however, took rifle performance to a much higher level. 
 One of Roy's favorite things to do was to wildcat cartridges. He would take an existing cartridge, change the dimensions, use a smaller bullet in a larger case, and see what results he could produce.  In the beginning, the .300 H&H was the parent case and modified to become the .300 and.375 Weatherby Magnums. The now slightly shortened .300 Weatherby case with smaller bullets became the the.257,.270 and 7mm  Weatherbys were next.  The last caliber to use that casing was the .340 Weatherby Magnum. As history progressed, Weatherby added the.224,.240,.378 and .460 Weatherby Magnums. Around the early 1960’s, Roy began tinkering with a 6.5mm bullet. More on that later.
Finally, after Roy Weatherby had passed, under the leadership of his son, Roy E.Weatherby,  The.416 Weatherby Magnum, the.30–.378 and.33–.378 Weatherby Magnums came to be,  despite  having been "in development" for years. In the case of the .30–378, since 1959 and the .33-.378 in 1960, with "official" factory ammo launches in 1995 and 1998.
 It would be almost 20 years before the next caliber product launch.
The 6.5 Creedmoor
 In 2007, Hornady released the 6.5 Creedmoor- A new take on an old caliber that proved to have tremendous accuracy due to its relatively high sectional density and high ballistic coefficients. 
 In short order, the Creedmoor was winning long-range accuracy competitions and became widely adopted within a few years.  It was an easy move into the hunting world where yet has carved out its own niche on deer and other big game hunters.

The 6.5-.300 Weatherby
 In 2016, and in typical Weatherby fashion, the company looked at some of the existing calibers on the marketplace and determined they could now introduce a cartridge that had been in development by Roy Weatherby since the early 1960s – the 6.5-.300 Weatherby Magnum.
This caliber, quite simply, does everything that the 6.5 Creedmoor does, and does it better. An increase in speed of over 500fps is just the start.
At the other end of the shot, the 6.5-.300 produces OVER 1000 ft•lb more of downrange energy- all while  maintaining the sub-MOA accuracy that Weatherbys are noted for.
Originally chambered in the Mark V series of rifles, today Weatherby announces the 6.5-.300 in the VANGUARD SERIES.

The Weatherby Vanguard
 Original rifles that were produced by Roy Weatherby when he found his company were built on Mauser actions from several European manufacturers. In 1958, the Mark V bolt action was developed and built entirely in-house but moved again offshore for a time. While Weatherby was making an excellent case for producing the finest hunting rifles in the world, the Mark V was out of reach of many hunters because of its premium price tag.
 In 1970, Weatherby announced the production of the "new" Vanguard – a Weatherby rifle built around an action based on the Howa 1500 action and produced in Japan. This provided a Weatherby alternative to buyers in the market for a Winchester model 70 or Remington model 700.
Through the entirety of its production and until recently the Vanguard was only offered in "standard" calibers.
Starting today, it will be chambered for the fastest, hardest hitting, and most accurate 6.5 mm caliber on the market and is well within the reach of most shooters.
The line forms behind me.

An Alien Encounter in the Desert

When I moved to the desert southwest, I had heard of all kinds of alien encounters. I had mine while on a quest to find a better daily carry option. 

One of the things that has always been a dilemma for me when carrying concealed day is how to keep a weapon concealed in warm weather. A move to the desert southwest has led to several different carry styles and, yes, even though I’m several hundred miles from Area 51, an “alien” encounter.

For years I lived in the Midwest, where I experienced both extremes of temperature- Hot and cold- each with their own set of challenges for carrying. If the temperature is below 40 or so, a jacket or parka can hide just about anything.
Some are even specifically designed to do so, with special pockets and integral holsters “built in” to the system. Alternately, in the winter a weapon carried inside the waistband under a coat required too much effort to reach. However, when the temperature climbs, we shed layers of clothing, exposing our previously well-concealed firearm.
In the summer I most often carried a smaller weapon in order to minimize its profile, as I believe that the best concealed weapon is:
a. The one you CARRY, and,
b. The one nobody else, but especially the bad guy, knows is there.

 With the increasing wisdom that age brings, I recently moved my family from the upper Midwest to a place where removal of snow in any form is a conscious choice, requiring the drive of approximately 100 miles to do so, but also for several months of the year allows you the convenience of baking cookies on your car dashboard and frying eggs on your sidewalk.

We simply don’t wear a lot of clothes when it’s hot.

This led me on an entirely new search and an encounter with an “Alien” that has become my daily companion.
Having carried a firearm almost daily for the better part of two decades, I have learned a few things in the way of Carry and comfort. (and, If you don't think  carrying in comfort is a big deal, look back at the previous article I wrote regarding an incident where I was forced to brandish my carry weapon – and that I would not have had, had it not been comfortable.)

Because of this, my preferred weapon for every day carry had been a subcompact .380. I alternate between my Taurus 738 and a new Glock model 42. Both have an extremely small profile with the Taurus being slightly slimmer and the Glock a bit more comfortable for me to shoot.
Both are also what some in the industry refer to as “Ballistically Challenged,” meaning any larger caliber has a great deal more stopping power.
 Much of my day is spent wearing slacks and dress clothes, with the occasional jacket worn for client meetings. Obviously, a suit coat makes concealed carry a breeze. However, when I carry in the summertime in the desert, I was previously relegated to 3 methods of carry: pocket, ankle, and "tucked."

Pocket

This method is my preferred when carrying micro-compact firearms. A sleeve for your weapon that is made out of a material that grabs the material of the pocket around it keeps your weapon concealed, clean, and away from loose change or other items that may interfere with your draw. An additional benefit- having your hand n your pocket is a "normal" and non-threatening position. 

Ankle

 Anyone that watched a television show "Miami Vice" in the 80s is familiar with the ankle holster, As it appeared seemingly in just about every episode. When carrying for "ultra-concealment" in warmer climates, this is a preferred method. It is almost impossible to detect, and you can carry even a "Midsized" compact firearm. Wearing shorts with this method is really not an option, though.
 Pocket carry.
 One of the easiest methods of carry for small sub-compacts is in a "pocket holster" designed to hide the profile of your weapon while tucked into the front pocket of your pants. When carrying a micro or sub compact, this is also one of the easiest and most comfortable ways to be prepared with your weapon. People tend to ignore when you reach into your pocket, as it is a very common movement. Lifting your leg or grabbing at your ankle is not.
The main drawback is that it limits the size weapon you can carry to something rather small in the .22 to .380 calibers.

Tucked 

 Many people like to wear their concealed weapon on their waist between three and 5 o'clock on their person, and, due to the genetics of our population, most wear them on the right hip.
 I have never been that comfortable when carrying this way, and, due to a few too many good meals at meetings and home, don't want to go buy all new pants to accommodate the additional thickness of a holster in addition to my own.  Because of this, and especially when I carry one of my larger size compacts, I prefer to carry just to the right of midline in the small of my back.
Until recently, I used a very simple holster from Blackhawk that is essentially a “pocket” for your gun with a clip to hold it to your pants to prevent the gun from sliding down while you have it tucked in your waist band. The up and downside to this method is that the gun can slide out relatively easily- good when a situation arises and bad when you are exiting your vehicle and the gun slips out!

My “Alien Encounter.” 

Ever on the search for a better option, and after reading hundreds of reviews, I recently acquired an Alien Gear “Cloak Tuck 3.0” holster. This holster is rated highly in just about every review for its extreme comfort, and I agree. Most of this is due to the material used against your skin – neoprene  – one of the softest and most comfortable-yet-durable (and rather breathable) materials  out there.
In warm weather a gun against your skin can be rather irritating and your sweat and body oils can do it great harm. Alternately, a holster not fit properly to your firearm can cause issues with unintentional un-holstering and dropped on the floor – a bad, and according to some regulations, possibly illegal, scenario.
Alien Gear solves this by combining a custom ballistic nylon shell fit to many popular handguns.
As I stated above, I am a believer that the best concealed weapon is the one that is truly concealed – that way the bad guy can never tell who's in the fight. My concern with a “tuckable” holster was that it would be evident without a jacket, so I put this holster to what I referred to as the "white dress shirt test."

 If a holster can hide a weapon under a tucked in, white dress shirt, I consider it "fully concealed."
 While not as completely invisible as an ankle or pocket holster, the only sign that I am carrying a weapon with a tucked in shirt is two small clips that, when positioned the right way, can blend with your belt loops quite nicely.

 The best news? This was the same whether carrying a micro-compact or my mid-sized Taurus millennium 40 caliber.

If you can hide a black gun under a white dress shirt, consider it concealed!

Every Alien Gear product includes their “Iron Clad Triple Guarantee.” Try their holster, risk free, for 30 days and if you’re not satisfied with it for any reason, they’ll buy it back. In addition, all of their concealed carry holsters feature fully swap-able shells for use with inside the waistband or outside the waistband holsters. If you ever decide to carry a different handgun, you can simply trade your shell for a new one.






Last, but not least, every holster is covered Alien Gear’s “Forever Warranty.” If any part of your holster breaks for any reason, they will repair or replace it for free.
 Alien gear makes holsters to fit most makes and models, and sometimes can even accommodate a newer weapon if you give them a call. After several weeks of daily wear, I highly recommend it.

What Would YOU Rather Make - Excuses, or Money? (And, Yes, That IS a Penis)

As my good friend and business mentor, Steve Sipress, is fond of saying, "You can make excuses or you can make money – but not both!"

 And, yes, that is a picture of a penis in a business related blog post. 

 It means something and will prove an excellent point, I promise. 

 The firearm and outdoor industry is in a tizzy right now. 

Gun company stocks dropped the day Donald Trump was elected president. Millions of dollars of firearms orders were canceled within the Weeks after SHOT Show and the presidential election. 

Gun Stocks Aren't doing so hot...

 Everywhere you turn you hear the same thing… "Our budget is already allocated."  Or "we love what we hear- come back and talk to us in October." 

Or, my favorite excuse making phrase, "The industry is changing. Sales are down. We need to cut our marketing budget in order to SAVE money."

 Long term agencies are being cut by their clients. 

 Long-term advertising partners are being reduced and eliminated. 

… And it's all completely ridiculous.

 I know – that's a bold statement. 

 I'm a bold guy.

If you want to "save money," turn off every other light in your building. Turn your thermostat a few degrees up in the summer and down in the winter. 

Don't over water your grass or run the faucet while you brush your teeth. 

If you want to MAKE MONEY, you need to MARKET EFFECTIVELY. 

Remember – you can make EXCUSES or you can make MONEY… But you can't make BOTH. 

Every phrase above is an excuse. 

 Really. Look at each one. 

Think about it. 

Now...

 Remember the movie that came out last year titled, "Greater?"

It's a great movie. 

"Greater" is the story of Arkansas Razorback football player Brandon Burlsworth.  Brandon was "A Division I football player in a Division III  body."

Anyway, it's a great story about someone who "accepts every excuse," never lifts weights, hardly does a running drill, really doesn't do much of anything, and "waits to see what happens" - and, miraculously, makes it as a starter for the Arkansas Razorbacks football team and becomes an all-star player....

What's that? 

That's not what happened? 

Wait… 

He didn't "cut back on his exercise regimen" so he could "save energy" and improve? 

When he received one low-level school scholarship, he didn't "sit back and wait and see what the college football market was going to do?"

 I'M  ABSOLUTELY SHOCKED! 

 If you seen the movie,(and, if not, I highly recommend you do so-and then watch "Rudy" and "Hoosiers" and "Remember The Titans", "Ali," "Rocky I,II,III, IV, V, and Rocky Balboa"-and every single other "Overcome extreme hardship/Obstacle/Work/Challenge to reach glory movie)  you know that Brandon became the  EPITOME  of work ethic – getting up in the dark to run and do drills. Spending extra time in the weight room. Losing the weight he had to and improving his speed and endurance by leaps and bounds… 

...And it follows the exact same story line of just about every success story ever told or ever experienced. 

Isn't that what you really want for your business or company? 

Are you making your decisions more like the first scenario or the actual movie? 

What would you choose??

 Now… About this penis picture....

 This is the story of success from my own life – when a complete disaster was entirely averted in my very first "grown-up" sales job – selling pharmaceuticals in a rural and very, very large geography. 

I had a product that was worth approximately 20% of my  sales "quota."

 The product was called "Caverject," and it was dosed by taking a hypodermic needle and injecting it directly into the corpus cavernosum of the male penile organ.  I  was given this drug to sell the year that Viagra was launched – a pill that a man could take two, hypothetically, give the exact same effect  as my injectable product. 

 There was mass hysteria in the salesforce. 

 Almost everybody "Wrote off"  20% of their commission and focused on trying to INCREASE their other products to compensate. 

 I sat down and analyze the situation. 

I knew that my company would not reduce their expectation on me because of a market change (note-one of the biggest curses in sales – companies will take all the glory for your performance, but when there are circumstances outside of your control, they will be the first to blame you. If it's YOUR company – don't be "that guy.")

 I knew that the biggest obstacle to treating man with erectile problems with getting them to talk about it in the first place. I knew that Pfizer would make sure that everybody was talking about it. 

I then changed my message so that it HELPED my customer.

 You see, my product had a less than 5% failure rate. Viagra's was almost 26%.  I simply went around telling my doctor clients the truth – that no man would want to try my product first, but once they got their hopes up and FAILED, that would be a great time to bring up Caverject. 

Needless to say, I was number two in the entire Midwest division that year, thanks in no small part to a product that everyone else had written off.

What do you suppose would have happened if I had "cut back" my sales efforts and "waited to see what the market was going to do?" 

Instead, I simply changed my marketing to better reflect the new market. 

Remember- Money doesn't "disappear." 

It moves. 

Stop making "excuses" that do nothing but get in the way of you making MONEY!