What Will You Do When They Come for YOUR Social Media Account?

Ace's YouTube Monetization and Adsense accounts have been suspended- and nobody has or will give him an answer

We Live in a Society Where the People That Cry "fFREE SPEECH" the Loudest Are Often the Biggest Violators of "Free Speech." 

Imagine my surprise when one day, my "bank" for money earned on YouTube, my website and blog simply... VANISHED. 

No more ads, no more checks... and no explanation. 

That's how quickly it happens- and even with my vast network of connections and friends I could find not a single person at any of the companies that could give me any kind of answer. 

The closest I came was a guy with a very thick accent at google trying to SELL ME ADWORDS. 

Take a look at the video below. 

Ask yourself, "What will I do the day they cut me off?" 

I have heard dozens of stories of people's ad campaigns being cut, their adsense being shut off, and even their profiles being "suspended" or taken down. 

The most recent example? 

James Okeefe and Project Veritas's expose' of Twitter employees admitting to blatant censorship.

From "The Daily Caller":
Key takeaways from James O'Keefe's report:

• Steven Pierre, Twitter engineer explains “shadow banning,” says “it’s going to ban a way of talking”
• Former Twitter software engineer Abhinav Vadrevu on shadow banning: “they just think that no one is engaging with their content, when in reality, no one is seeing it”
• Former Twitter Content Review Agent Mo Norai explains banning process: “if it was a pro-Trump thing and I’m anti-Trump… I banned his whole account… it’s at your discretion”
• When asked if banning process was an unwritten rule, Norai adds “Very. A lot of unwritten rules… It was never written it was more said”
• Olinda Hassan, Policy Manager for Twitter Trust and Safety explains, “we’re trying to ‘down rank’… shitty people to not show up,” “we’re working [that] on right now”
• “Shadow banning” to be used to stealthily target political views- former Twitter engineer says, “that’s a thing”
• Censorship of certain political viewpoints to be automated via “machine learning” according to Twitter software engineer
• Parnay Singh, Twitter Direct Messaging Engineer, on machine learning algorithms, “you have like five thousand keywords to describe a redneck…” “the majority of it are for Republicans”

Media Attending SHOT SHOW to Receive Special Offer from RITON Optics

RITON Optics USA Invites All Media to SHOT SHOW and Industry Day at the Range 2018, Offers Media Special Gift. 

RITON Optics is the only Military and Law Enforcement Veteran-Owned Company in the US 

Jan 15, 2018 - Tucson, AZ
RITON Optics USA announces attendance at the 2018 Shooting, Hunting and Outdoor Trade Show and SHOT Industry Day at the Range in Las Vegas, NV.
SHOT Show Booth -  N366
All media that visit the booth will receive a special offer from RITON USA. 

Conveniently located just outside of the media room, RITON's booth marks the first time this Law Enforcement and Military Veteran-Owned company will display its new Mod 7 hunting and tactical riflescopes as well as the official release of their second generation of Mod3 and Mod5 scopes that add push/pull, zero-locking turrets to an already successful platform. For those participating in SHOT Industry Day at the Range, you can see RITON in the main booth display area as well as shoot some firearms with their optics already installed.

Mod 7 1-8x28IR-H  (Hunting)
This model was developed in consultation with noted big-game hunter and shooter Craig Boddington.  Boddington is one of today’s most respected outdoor journalists. He spent the past forty years exploring our natural world as a hunter and sharing his knowledge and experiences in dozens of books and through thousands of published articles and essays. He’s a decorated Marine, an award-winning author, and continues to be a leading voice for conservation and ethical hunting around the world.
RITON developed a short to medium-range hunting scope that can be used for any hunting situation - including dangerous game.  Their main objective was to create a well-balanced scope that could fit any caliber of weapon and provide quick acquisition targeting at a low magnification power but also have the ability for precise targeting at increased magnification levels.
The Mod7 1-8x28IR-H is a second focal plane scope with Riton's German #4 Mod 1 Illuminated reticle paired with HD/ED glass, an indestructible one-piece aircraft grade main tube and is backed by Riton's unlimited lifetime new replacement warranty.

Mod 7 1-8x28IR-T (Tactical)
The tactical model of the Mod 7 1-8 features the Riton Tactical Mod 1 Illuminated reticle in first focal plane. Because of the first focal plane reticle, this optic can be used on a true one power magnification similar to a "red dot" type sight - with both eyes open for quick target engagement while clearing rooms or during close-quarters combat.  Where this scope and the First Focal Plane reticle offers a distinct advantage is once you increase the magnification.
The ability to accurately engage targets and range estimate with the First Focal Plane reticle allows this scope to fit into every conceivable tactical situation.
-The Mod 7 1-8x28IR-T (Tactical Version) will also be included in the new SHOT Show New Product Showcase.

Specifications:
1x-8x magnification
28mm objective
34mm main tube
HD/ED glass
Argon purged and sealed
Fully-multicoated lenses
Locking illumination control
Capped zero-reset windage and elevation turrets
Unlimited Lifetime new replacement Warranty

RITON's Warranty:
If, at any time, your Riton product has issues and is not functioning in the manner it should – NO MATTER WHAT – they will replace it.
Not "repair."
Replace.
There are no "warranty cards" or "online forms" or "receipts" necessary. Simply send your optic and contact information to RITON, and they'll send you another.

RITON USA Joins CBC Industries, K-Var, and Gun News and Reviews and Taylor Made Media for "BIG BANG Contest...

Tucson, AZ, Jan 12 – RITON Optics Sponsors “Big Bang” Contest. Riton Optics, along with several other shooting industry companies have partnered up with Taylor Made Media to sponsor their new Big Bang contest as Taylor Made Media launches two digital publications in to the industry.

“We are extremely excited to support the launch of the two new Taylor Made Media digital publications and very much look forward to working closely with them in the future” said Brady Speth, owner of Riton Optics, the only Veteran/LEO owned optics company in the United States.

Riton Optics (www.ritonoptics.com) will donate their RT-R Mod 3 (red dot optic) and 3x Magnifier towards the grand prize (a NEW CBC industries 3V1 rifle in 6.5 Grendel} as well as other merchandise for other prizes. A Grand Prize, 2^nd, 3^rd and 4^th prizes will be given out as well as additional prizes for the top 10 winners.

Enter the contest HERE.

The first release will be the Gun News and Reviews (www.gunnewsandreviews.com) which will supply all of the latest news from within the hunting, shooting and other outdoor industry areas, including political, comedy and a newsfeed to inform about new gear, products and other relevant information within the industry.

The second release will be K-Var  corporations website and newsletters (www.k-var.com), is an online marketplace to purchase firearms, parts and accessories direct to consumers. "The Armory,” K-Var’s Blog and “The Arsenal,” K-Var’s weekly newsletter, are another new source for great firearm industry info. 

Riton Optics, born in the heart of the Wild West, the company offers the highest quality optics at the most competitive prices matched with incredible customer service.

Riton Optics is dedicated to the PURSUIT of PRECISION in everything they do. Using only the best materials and most innovative technology, they have created an unrivaled line of optics that deliver on performance and value.

From offering you the best rifle scopes, binoculars, and red dot sights for your outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product they make, Riton always puts customers first.

Want MORE Business for your Outdoor, Firearm or Hunting related business? Visit BGA Enterprises at www.BGAEnterprises.com. 

I LOVE when people say "No."

Or "No thank you" or "It's not the right fit for us now."
All those things are acceptable.
What's not?
Telling me to "Contact you after the show" or "Call me next week" or "call John Smith in my office because he's the one you should talk to...

I am about to give the the best advice to free up a TON of your time and save those of us that work the shows and derive our living from sales of goods and services.

When you take my time for a show, follow up afterward, a meeting, a dinner... you're not doing me any favors and you're not being "nice."

You are costing me (or anybody else in the same scenario) time, money and effort that I could be putting into another prospect or customer.

Will 2018 Be the Year You "Embrace the Hate?"

“The only thing more frustrating than slanderers is those foolish enough to listen to them.”                                      -Criss Jami
“People will always have their opinion on you despite who you are and what your capable of.”  -Ana Chable

"You have enemies? Good. That means you've stood up for something, sometime in your life.                                 -Winston Churchill

I absolutely love haters. 

 Love them. 

You see, if I am receiving mail from "haters" it means my message is most definitely reaching  my audience and MORE! 

Whenever I send something out and I get nasty responses back by a few people, it gives me a little warm feeling in my heart to know that I must be absolutely motivating them to take action and that, based on the laws of statistics and large numbers that for everyone there is like that there are about 50 to 100  that  have received a tremendous value from what I have sent, posted, or sold. 

 Several of the top sales "gurus" that I follow are of the same way. 

"If they say you're sending too much, double what you're sending."

"If they say stop, you might want to stop to them (or not) and double your efforts sending to everyone else! " 

 No matter what you do, there will always be people that don't agree with you, but feel it there place to give you advice, or, just folks that are, generally, negative people that would complain no matter what you said or did. 

One of the best things you can do when you are engaging with these people is to let them know that you  appreciate their feedback, but that you are a "positive" person who believes in taking MASSIVE action rather than sitting by the sidelines waiting for something to happen. That is a very difficult line of thought to respond negatively to. 

I'll give you an example that happened to me recently...

I sent out a release to a bunch of Outdoor and gun writers about a new contest that I am helping to promote. 

I received a scathing response from one, what I would call, "Lower-mid-level" writer. 

He writes for some local and regional publications and is an occasional "guest" on some television shows. 

"UNSUBSCRIBE FROM THIS LIST!" 

Not so bad, really. 

But...

Right now I have an "auto response" for anyone that sends me an email. 

I want them to know that I received it, but am so busy with show season that  I may not respond right away, but I still want to talk. 

This is where it gets a little UGLY. 

"I SUBMITTED AN UNSUBSCRIBE REQUEST!!!! THIS IS A VIOLATION OF CAN/SPAM!!! YOU ARE IN VIOLATION OF FEDERAL LAW AND CAN BE PROSECUTED FOR HARASSMENT!!! 

Dude...

Chill out.

Needless to say, I sent confirmation that he was "unsubscribed" from my list- With a nice note to make sure he takes his blood pressure pills. 

I learned several things from this. 

One- that my emails went out and were delivered. 

Two- that the message resonated with the audience. 

Three- that I learned of one worthless member of my list that shouldn't be on it.  

Now, I am subscribed to HUNDREDS of email lists. Many become useless/worthless over time, but I still learn a TON from them- Things like this must be a compelling headline- I opened it- and what are the typical things beoing pushed in the info-marketing world. Also, what is valuable and how long does it remain so. 

Here are the questions that he, and you, should have asked before "unsubscribing" from my emails. 

1. Do I want to not have the opportunity to learn something from this person/company/list? 

2. Is this one thing of lesser value worth eliminating the possibility of hundreds of their more valuable things? 

3. What can I take from this person/company/list that I can easily "re-purpose" to my own business? (Secret- I steal good headline ideas from my own subscribed lists all the time) 

 2017 is the past now. 2018 is the future. Are you going to take control of your destiny, take control of your business, control the conversation about you and what you do, or will you react to what happens – being constantly behind the curve? 

 That's a question that everyone will need to answer in this "new outdoor economy."

Ace Luciano Is NOT a Black Rapper

Ace Luciano is not a black rapper. 

 He is also not an Italian soccer player, nor does he have the prefix "Yung"  before his name anywhere, in anything he does. 

 Well...that's not exactly true. 

If you search "Ace Luciano" in Google, You will find those people scattered throughout the first few pages here and there, but they likely aren't the ones you're looking for. 

 Those people also all go by the name "Ace Luciano."

 The biggest difference between them and the one you're actually looking for? 

 One is found everywhere in most searches with that name, while the others are sporadically found. 

(I actually felt a little bad about the "musician" that was trying to "make it happen"... until I actually listened to his music. Now, I feel like I performed a bit of community service!) 

  You may recall that in my last post I discussed the difference between "writing the news" and "reading the news."

 Which position would you prefer to be in? 

I know where I want to be, and I do everything I can to be there. 

 One of the most important things you can do in business is to ensure that, certainly for your own name, that when people search for YOU they actually find… YOU! 

 They should also find you anywhere and everywhere they can and may look. That means you need to be on LinkedIn. You need to be on Instagram. You have to have a Facebook account and business page. You need to set up A website and blog. 

 Most importantly, you need to push out quality content and information that is relevant to who you are and what you do. 

 The biggest problem with this need? 

 Most business owners don't have time to do all of that themselves. 

 Sure, they might have all the social network profiles, but when the Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide.

 Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide. 

 BIG mistake. 

 You want people to know you. You want people to find you everywhere. When the discussion is centering around what it is that you do, people should find you, your company, your website, and dozens of things like articles, posts, and social media likes to give them confidence in your business. 

 If you have a product, you want that product to dominate it's space in whatever media you can. 

 This can be somewhat challenging in the firearm and outdoor world as Facebook, Google, and YouTube already restrict (albeit somewhat arbitrarily) everything having to do with guns, handguns, and even accessories like optics and magazines. 

 I know several companies that put all their eggs in that basket and wound up holding an "empty basket" when YouTube decided to suspend their account. All that time, all that content now wasted and having to start over. 

 So, what's the SMART company in the firearm and outdoor space to do? 

 You need to find the right PARTNER to help your business write your story and your news. 

  You also need a partner that will do all of this at a level that allows you to obtain a significant ROI. 

 For the last eight years, the company that does that best is Taylor Made Media. 

Gun News and Reviews is the new source for all things Firearm related

Click on this link to enter the new "big bang" contest they're launching pre-SHOT Show to showcase some of the new retail and manufacture partners. Questions? Just  let me know and I can put you in touch. 

Do you READ News or MAKE news???

Many of my previous posts discuss the fact that the firearms industry and many of the players in it are reluctant and afraid because the industry and buying is “contracting.”

 The truth is, "dominant" players LIKE contraction. They like it because they know that they are under constant assault from competition be that big competition, medium competition or even start up and small competition. 

 They know that it's easy for them to survive a contraction by making a few cuts and staff, a few cuts in marketing, and perhaps some pullback of budgets – they can weather the storm. 

Can YOU? 

 The reason they can do that is because they have spent years – sometimes decades and, some, 10 decades or more,  building up their business, their marketing, their market share, and, perhaps most importantly, their CONTENT and DOMINANCE. 

 They CONTROL the CONVERSATION. 

 In other words, they don't "Read the news…" They WRITE the news. 

What do you do that mimics that in your business? 

 Typically, this is where most small and medium businesses throw out a slew of excuses (don't take that the wrong way, because there are only two things in business – "excuses" and "results." Pick one or the other. Yes, sometimes there are very, very good excuses. ) 

"We can't compete…"

"We don't have the budget…"

"I don't have 1000 people to handle every little thing that we need done – most of it falls on me."

 And on… And on… And on… 

So, how do you, as a business owner (or "Manager," or "marketing director," etc.) overcome these obstacles? 

There are two phrases that I use often with my children that apply directly to business. One is that the journey of 1 or 10,000 miles begins with the same "first step." 

 The second is that the only way to eat an elephant is one bite at a time. 

 You can control the news-- at least YOUR news. 

Are you writing a blog post every day? 

Do you have a legion of raving fans that are willing to share your contact? 

Do you have hundreds of people that you can send something to and they will give you feedback on?  How about 20? 

10? 

TWO? 

 The good news is that there is always somebody out there that has those things.

 The BEST news is that you already know at least one of them… 

BGA Enterprises and Taylor Made Media  are two companies that specialize in helping companies in the firearms and outdoor space control the conversation, news,  and views of their products, people, and services. 

You're most likely right – you DON'T have the time to do every little thing. You DON'T have enough hours in the day to accomplish all of the things you need to not just COMPETE but DOMINATE even some of the big players in the marketplace. 

 Now you have someone that can, and they are at your service. 

Visit www.aceluciano.com  to learn how YOU can dominate your market and marketplace. 

Riton puts out a surprisingly high quality product for the money

Finally, there is a fairly NEW company out there that is making some REAL WAVES in the optics world that you should know about. 

In the market for a new scope?

They are called RITON Optics, and their motto is "The BEST QUALITY at EVERY Price point. 

Over the next few months, we're going to put that motto to the test. 

Formerly geared to mainly the "tactical" world, Riton is making a BIG PUSH into hunting scopes, binoculars, and spotting scopes. 

From NOW and for the next several days, you can try one of their optics for 50% off. 

That's right- 

The FIRST and LAST TIME EVER to buy an optic of this quality at a PHENOMENAL price. 

Check them out. 

Use the code LASTCHANCE2017 when you check out, and put a message in the order area that "Ace sent you.!"