|"Maluna coolers bring innovation to a market where everyone thought innovation was over"- Ace Luciano|
FOR IMMEDIATE RELEASE
Maluna Coolers- Innovating an Industry Bereft of Innovation.
Scott Hoyt, inventor and CEO of Maluna coolers, claims three main components to Maluna's superiority in the existing cooler market.
The first is, of course, PERFORMANCE.
A Maluna cooler performs 20% better against the main competitors in the market place (as a matter of fact, there is a great comparison between the Maluna cooler and Yeti coolers on the kickstarter page showing a greater than 20% increased performance.)
The second component is FEATURES.
Things like an innovative drain plug with a temperature gauge built-in. Cooler feet that flip over depending on surface needs. Handles that can tie down while you can still open the lid. And let's not forget- an integrated bottle opener.
The third, and perhaps most important component is VALUE.
Remember this phrase – "VALUE is not PRICE."
Maluna is neither of the highest priced cooler, nor is it the lowest, but it arguably comes in as the best all-around "value" on the marketplace today. The average time for premium coolers to hold ice is approximately five days. If Maluna increases that time by 20%, that's an EXTRA 24 hours of "cool time"... or even MORE.
That could mean an extra day in the field.
It could be the difference between food spoiling and keeping in hot conditions.
In the desert and mountains of the southwest United States, it could even mean the difference between survival and death.
That's where Ace Luciano comes in.
A transplanted Midwesterner, Ace currently spends a great deal of his time in the outdoors in the desert, on the lakes, and in the mountains of Arizona and New Mexico.
Ace bills himself as "A Hunter, a Fisherman, and Outdoorsman, but also a Husband, Father, Nomad and Adventurer."
"The places I go and the things I do necessitate the highest and best quality gear out there. Many of my travels and adventures take me places that are far away from not only the conveniences of modern life, but things like help and medical assistance, should it be needed.
Many times My life depends on quality, dependable, and effective products. If my waterproof apparel does not keep me dry, or my insulating apparel does not keep me warm, death from exposure is a very real possibility. Failure of a knife, a bow, a crossbow or firearm can not only cause injuries, but further complicate what may already be a rather dangerous situation.
I am very particular as to the products and brands that I endorse – and I am looking forward to putting the Maluna cooler through its paces."
Check out the Maluna cooler at their website, www.Maluna.com, and be sure to view their "Kickstarter" page HERE where you can get "pre-launch" pricing and all the information about comparison tests.
For more information about Ace Luciano, the products he endorses and recommends, putting your product in front of thousands of your ideal customers, and connections directly into the right people at the right places in the outdoor world, visit www.aceluciano.com.