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Tuesday, December 19, 2017
Ace Luciano Is NOT a Black Rapper
Ace Luciano is not a black rapper.
He is also not an Italian soccer player, nor does he have the prefix "Yung" before his name anywhere, in anything he does.
Well...that's not exactly true.
If you search "Ace Luciano" in Google, You will find those people scattered throughout the first few pages here and there, but they likely aren't the ones you're looking for.
Those people also all go by the name "Ace Luciano."
The biggest difference between them and the one you're actually looking for?
One is found everywhere in most searches with that name, while the others are sporadically found.
(I actually felt a little bad about the "musician" that was trying to "make it happen"... until I actually listened to his music. Now, I feel like I performed a bit of community service!)
You may recall that in my last post I discussed the difference between "writing the news" and "reading the news."
Which position would you prefer to be in?
I know where I want to be, and I do everything I can to be there.
One of the most important things you can do in business is to ensure that, certainly for your own name, that when people search for YOU they actually find… YOU!
They should also find you anywhere and everywhere they can and may look. That means you need to be on LinkedIn. You need to be on Instagram. You have to have a Facebook account and business page. You need to set up A website and blog.
Most importantly, you need to push out quality content and information that is relevant to who you are and what you do.
The biggest problem with this need?
Most business owners don't have time to do all of that themselves.
Sure, they might have all the social network profiles, but when the Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide.
Choice is between taking an extra few minutes to have a meal, attend a child's event, or, basically, ANYTHING else not "business related," the vast majority of people in business will let what they believe to be "minor" things slide.
You want people to know you. You want people to find you everywhere. When the discussion is centering around what it is that you do, people should find you, your company, your website, and dozens of things like articles, posts, and social media likes to give them confidence in your business.
If you have a product, you want that product to dominate it's space in whatever media you can.
This can be somewhat challenging in the firearm and outdoor world as Facebook, Google, and YouTube already restrict (albeit somewhat arbitrarily) everything having to do with guns, handguns, and even accessories like optics and magazines.
I know several companies that put all their eggs in that basket and wound up holding an "empty basket" when YouTube decided to suspend their account. All that time, all that content now wasted and having to start over.
So, what's the SMART company in the firearm and outdoor space to do?
You need to find the right PARTNER to help your business write your story and your news.
You also need a partner that will do all of this at a level that allows you to obtain a significant ROI.
For the last eight years, the company that does that best is Taylor Made Media.
Click on this link to enter the new "big bang" contest they're launching pre-SHOT Show to showcase some of the new retail and manufacture partners. Questions? Just let me know and I can put you in touch.