Love them? Hate them? Either way, you might benefit from some quick lessons on how to improve your results.
|The SHOOTING, HUNTING, and OUTDOOR TRADE Show|
Is held annually in Las Vegas Nevada In January
How was I able to do that?
You can START with the following advice:
1. Have an absolutely COMPELLING REASON for someone to meet with you or stop by your booth. Often this is in the form of an “Irresistible Offer.” This should be tied to a deadline- at the show or, even MORE SPECIFICALLY at EXACT TIMES during the show. (Hint: See all those RSR carts wheeling around the SHOT show? I’ve often wondered why they are the only ones to do that…)
If you have a break, you’re doing it wrong. If you haven’t set up meetings ahead of time, go do it now. Jump on LinkedIn, email, go walk the floor. Don’t wait for these people to find you, go hunt them down
5. Throw a party.
This one is great, and can really bring results. Invite all of your IDEAL prospects to a “hospitality suite” for an hour. It’ll cost you a few hundred dollars, but if your average customer is worth several hundred to several thousand dollars, ONE customer makes you money and has opened the doors to potentially hundreds of others.
This one should be obvious, as everyone likes to have fun, right?
There’s more to it, though. People like to be around people that are fun. They like to do business with people that they like. I’m amazed at how “serious” some people are at the show- and that includes the people trying to sell tickets, raffles, etc.
|SHOT Show Industry Day at the Range has grown popular with a large number of vendors- allowing influencers and buyers to "test out" products and then attend SHOT Show the next 4 days. It is also a great example of "Hosting a Party for your Prospects!|